Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products. We were brought on to create that look across packaging, point of purchase, website and even tradeshow display.
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Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products. We were brought on to create that look across packaging, point of purchase, website and even tradeshow display.
Read MoreTopics: Branding, Packaging Design, Food Packaging Design
The food industry is one of the most competitive industries out there.
Consider your local supermarket and the number of products that are available in each and every aisle of the store.
The sheer volume of choice is staggering and it’s crucial that you as a producer do what you can to stand out from the crowd.
Nowadays, your food packaging design, quite simply, is make or break for how you are going to do in the marketplace.
Read MoreTopics: Branding, Packaging Design, Food Packaging Design
When walking down the aisle of any grocer, consumers are faced with an amalgam of food choices, food choices that make living so convenient today.
However, the hundreds and hundreds of products that are within sight undergo a rigorous process before appearing on the shelves.
Whether the product is a bag of chips or a frozen entree, all food is designed and packaged to not only appeal to consumer tastes and palette but to also conform to strict government regulations.
Read MoreTopics: Packaging Design, Food Packaging Design
Hi. This is Don Keller and I've got a branding minute here for you.
I've got a story about a brand that I saw recently that I really liked and I thought, hey this would be really interesting to the people that come to my site and to my blog and obviously to my YouTube channel.
Read MoreTopics: Branding, Packaging Design, Food Packaging Design
As health issues increase organic solutions have increased. There has been a big growth spurt in gluten free products. Organic baby products led the way in gaining acceptance in grocery stores from consumers. Organic meats and foods for adults have grown at a slower pace. Setting organic products apart from the standard fare requires your graphics on your product packaging look different from traditional foods. There is a style that has surfaced that consumers can look for to identify an organic product in a food store. They typically have a lot of white and show a picture of raw food. Brand name includes "organic" call out and the name could remind one of simple foods like "Wild Oats" and "Honest".
Read MoreTopics: Branding, Packaging Design, Food Packaging Design