When walking down the aisle of any grocer, consumers are faced with an amalgam of food choices, food choices that make living so convenient today.
However, the hundreds and hundreds of products that are within sight undergo a rigorous process before appearing on the shelves.
Whether the product is a bag of chips or a frozen entree, all food is designed and packaged to not only appeal to consumer tastes and palette but to also conform to strict government regulations.
Read MoreTopics: Packaging Design, Food Packaging Design
For companies that operate online, usually all of their sales are generated on the web.
But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.
Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.
Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.
Delivering the right offline marketing experience can surely set you ahead of your competition.
Here are 5 offline marketing ideas that will help you boost sales on your website:
Read MoreTopics: Marketing, Business Management, Ecommerce, Website Design
In the competitive world of retail, your product needs to stand out from the other products on the shelf and draw customers in.
It needs to have something that makes it truly special and worthy of receiving the attention of shoppers.
However, to make it really pop on the shelf, it’s important to choose a packaging design that’s professional and gives the right impression of the product. Consider a packaging design that tells potential customers that whatever is inside, will provide the right balance of quality and value.
Striking the right balance, will not just capture the attention of potential customers but will entice them to take it one step further and buy your product.
Read MoreTopics: Packaging Design, Retail
Now more than ever, your website is one of the most important pieces of your brand’s visibility. In previous years, it wasn’t too rare to find that a business’ website was nothing more than a kind of online business card, not something used as a vehicle and central point for growing sales and exposure. Now, whether it serves to sell products online, showcase your company’s track record, or keep customers and clients up to date on your business, having the right elements on your site is crucial.
Read MoreTopics: Online Marketing, Ecommerce, Website Design, Mobile Marketing
I've been dealing with one reoccurring issue in the last few days, poor customer service. Just today I waited at the drive up window at the major pharmacy to get service. I could see someone at the drive up counter with a tag that said "Team Leader". She was taking a long time typing and looking at a monitor that blocked the view of her face. Then when she was finished on the computer monitor she just turned and left. That wasn't neighborly.
Read MoreTopics: Branding, Brand Loyalty
Topics: Packaging Design, Photography
Digital media has offered brands of all kinds the ability to reach large markets, and to do so more easily than ever before. However, it has also provided consumers with an unprecedented amount of options—which means that they have become notoriously fickle. These days, many entrepreneurs believe that brand loyalty is practically a thing of the past. Because consumers have so many options, they’re apt to desert your products or services the moment something new catches their eye. However, it’s still possible to hang on to your audience and even create a die-hard fan base for your brand. You just need to be strategic in your approach.
Read MoreTopics: Advertising, Branding, Brand Loyalty
