E-commerce storefronts and online shops often struggle to find an audience. With so many outlets and potential purchase points available, customers often choose only one out of several. This creates a disparity in potential customers since the competition rarely lets down their guard.
Read MoreTopics: Marketing, Ecommerce, Package Copywriting
Updated 10-6-23
The simple answer is yes, but it really isn’t a simple matter.
When done correctly you will grow your business value significantly.
It is often the reason for buying a competitor and a complimentary product line.
Initially, the evaluation of synergies, existing brand awareness and brand disruption must be done. This provides the foundation of developing the strategy (long and short-term) for bringing the multiple brands and products under 1 (0ne) umbrella brand.
Assign a group to the task and expect disagreements. Varying view points helps insure a variety of perspectives will be evaluating the issues you can face ahead of implementing strategies.
Studies can be done to show the outcome you want, but being biased won't provide an accurate picture of the situation and ability to rebrand successfully.
To begin with, you must understand the “individual product and its brand awareness” and how it works within the big picture of the main brand. Also consider the individual target audience of each product and brand.
Being thorough in looking at these facts will determine which brand is the strongest to use as the umbrella brand and whether it is appropriate main identity for every product.
Read MoreTopics: Branding, Packaging Design, Product Development, Brand Loyalty
Launching your product in the States can be a daunting task.
While the market is competitive, with the right approach and a marketing strategy tailored specifically to the US mindset, there’s no reason your move to the American market can’t be a huge success.
To make waves in the US market with your product, the packaging design you choose will be critical not just to the launch of your product but to its future success too.
Product packaging is a formidable force to ensure your product makes a place for itself on the American mall shelves and even more so, in the American home.
Check out these 8 practical tips to help you to plan and produce the best packaging design so that your product flies off the shelves in the US market.
Read MoreTopics: Packaging Design, Business Management, Product Development
This guide and accompanying videos and graphics will teach you almost everything you need to know about creating dielines for packaging.
Either folding cartons and corrugate boxes.
We even created sample dielines for you to download, so you can open and view first hand how it should be built.
Sound good? Let’s get started….
Read MoreTopics: Packaging Design, Dieline
Walk through any department store cosmetics department, especially during the holidays and your senses will be overcome with the sights and smells of the huge range of perfume and beauty packaging designs that are before you.
Small boxes, and large ones too, some wrapped in shiny paper, exude a fair amount of luxury.
It is no surprise the beauty departments in many stores are the most well lit, to the point that the product’s packaging takes center stage to all the other products in the store and the consumer almost becomes distracted by the various choices to be had.
Read MoreTopics: Packaging Design, Beauty Packaging
The food industry is one of the most competitive industries out there.
Consider your local supermarket and the number of products that are available in each and every aisle of the store.
The sheer volume of choice is staggering and it’s crucial that you as a producer do what you can to stand out from the crowd.
Nowadays, your food packaging design, quite simply, is make or break for how you are going to do in the marketplace.
Read MoreTopics: Branding, Packaging Design, Food Packaging Design
When walking down the aisle of any grocer, consumers are faced with an amalgam of food choices, food choices that make living so convenient today.
However, the hundreds and hundreds of products that are within sight undergo a rigorous process before appearing on the shelves.
Whether the product is a bag of chips or a frozen entree, all food is designed and packaged to not only appeal to consumer tastes and palette but to also conform to strict government regulations.
Read MoreTopics: Packaging Design, Food Packaging Design