<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">
Marketing Insights

Nick Rojas

Recent Posts

Tips for Spreading Awareness of Your Online Business

Posted by Nick Rojas

What is Brand Awareness?

Brand awareness is the extent to which customers recognize your brand name when seeking out a product. For example, have you ever asked for Coke when you just wanted a soda? Or Tylenol when you just needed a painkiller? You might not be poised or planning to take over the world like these two brands, but building brand awareness can be as simple as ensuring customers know your business, choosing your product over others that might be cheaper, or searching for your specific business or product name online.

Read More

Topics: Branding, Marketing

Tips to Plan and Accomplish Your Business Goals for 2021

Posted by Nick Rojas

In light of the changes that the pandemic has brought about, setting clear business goals is more important than ever. For your business to thrive in the long-run, you must know how it is doing. The best strategy is to have a detailed plan and track the progress. Do not be misled by the challenges you may be facing in these times. With a renewed strategic direction and realistic goals, your business is looking towards a bright future. Here are some tips for planning and accomplishing your business goals for this year:

Read More

Topics: Business Management

Ways to Grow Your Small Business in 2021 and Beyond

Posted by Nick Rojas

Growing is essential to your business. So, why wait for sales to level off? You should find ways to increase your sales to be on top of your game. If you are not growing, you are losing new business opportunities with your competitors being constantly ahead of you. COVID has changed the equation of sales in 2021.

Read More

Topics: Marketing, Business Management

Tips For Protecting Your Brand Data

Posted by Nick Rojas

Data is your business’s soul. Your company runs on data as vehicles run on fuel. Data includes customer information as well as company information, both of which are crucial to your business. So much so that data security can make or break your business. Regardless of the cause, it can cost you a large amount of money trying to fix your data breach. What is more, it can damage your brand's image and reputation.

Read More

Topics: Branding, Business Management

Boost Your Retail Business with These Tips

Posted by Nick Rojas

Running a retail business is hard, regardless of whether your store is online or in-person. The industry continues to change as technology pushes forward and stores stay beholden to customers’ expectations that also change over time.

The past year drastically changed how customers view and interact with retail shopping in everyday life, but there are ways to work with the recent changes rather than fighting against them. The typical landscape of retail businesses might be different from what we knew a few years ago, but that is not necessarily a bad thing, as change can bring new opportunities or avenues that you might have never considered otherwise.

Read More

Topics: Marketing, Ecommerce, Point of Purchase Displays, Retail

Tips for Using Video with Facebook and Instagram Changes

Posted by Nick Rojas

Facebook and Instagram are massive social media platforms that feel like they have always been around. Many young people can’t remember a time before Facebook or Instagram, but both of these platforms have come from small beginnings and grown over the years to reach their current state. The way we used Facebook and Instagram just a few years ago is different than how these platforms operate today. The main purpose behind each platform is the same, but new features and behind the scenes changes have shaped both platforms over the years. Social media platforms went from primarily communication services to hosting full digital stores with advanced shipping APIs leveling the playing field for ecommerce stores of all sizes. Some recent Facebook and Instagram changes have affected businesses and customers alike meaning all users must adapt to change if they want their content to perform well. By combining new tactics with tried and true methods, businesses and customers can use video and other types of content to successfully grow their presence on both Instagram and Facebook.

Read More

Topics: Online Marketing, Social Media, Marketing

Translate Data into Valuable Information for Your Business

Posted by Nick Rojas


Data has become as essential as oil in the business world. Most people understand data is extremely valuable, but not everyone knows how to take raw data and refine it into useful business information.

In Douglas Adams’ book Hitchhiker’s Guide to the Galaxy, a computer is asked to define the meaning of life, and the computer eventually provides an answer of simply 42. The computer presented an answer, but no one understood it. While Hitchhiker’s Guide to the Galaxy is science fiction, this scene bears a resemblance to how many people view data in real life.

Unless you are able to turn data into valuable information, the data might as well be random numbers. By using various data management processes, your business can extract impactful insights from data.

Read More

Topics: Marketing, Business Management

Comments

Content not found

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.