The end of the year is soon upon us. Retailers everywhere are ramping up for the holidays, which for some translates to a third of their annual sales total, and the online retail space is no exception. Indeed, last years’ Black Friday and Cyber Monday generated $7.9 billion in sales to become the biggest online shopping experience in US history. This coupled with the multiple holidays during October through December make Q4 a prime time to realize some serious profits.

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The Internet has certainly changed how we do things. Simple and mundane tasks can now be easily completed with the power of technology. This is very evident in E-commerce. Looking at how and where customers shop shows that online shopping is here to stay. With E-commerce being the catch-all phrase for business done on the internet, a new sub term has popped up: M-commerce. M-commerce, or mobile commerce, is the “buying and selling of products and services over the internet through the use of mobile or cellular devices”. While mobile commerce may be conducted on mobile phones, the term extends to any portable/mobile device that has the ability to connect to a network. This includes tablets, notebooks, or laptops.

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It's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, 72% of businesses say that improving the customer experience is their top priority. Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success.

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In the world of digital marketing and online purchases, the importance of packaging design and aesthetics is sometimes overlooked.

The quality of the product you are selling is always important, although how it is packaged continues to play a huge role in attracting and retaining business.

While the retail experience has drastically changed in the e-commerce landscape, it is still vital to consider the overall design of your packaging design, headed for both online and brick-and-mortar distributors.

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E-commerce storefronts and online shops often struggle to find an audience. With so many outlets and potential purchase points available, customers often choose only one out of several. This creates a disparity in potential customers since the competition rarely lets down their guard.

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For companies that operate online, usually all of their sales are generated on the web.

But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.

Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.

Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.

Delivering the right offline marketing experience can surely set you ahead of your competition.

Here are 5 offline marketing ideas that will help you boost sales on your website:

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Now more than ever, your website is one of the most important pieces of your brand’s visibility. In previous years, it wasn’t too rare to find that a business’ website was nothing more than a kind of online business card, not something used as a vehicle and central point for growing sales and exposure. Now, whether it serves to sell products online, showcase your company’s track record, or keep customers and clients up to date on your business, having the right elements on your site is crucial.  

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