It is estimated that there are somewhere between 12 to 24 million e-commerce stores as of 2021, and this number is growing every day. This is a pretty staggering statistic and one which can be very daunting if you’re considering opening up your own e-commerce website in the future.
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Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over 2.14 billion online shoppers, worldwide.
Read MoreTopics: Packaging Design, Ecommerce, Package Printing, Retail
Why are eCommerce trends so important in 2021? The answer is easy. Ecommerce helps reduce your costs, and means your store is open 24/7, and 365 days per year, and is easy and convenient to access using the internet. Finally, the marketing options with eCommerce are quite advanced, meaning getting the word out about your product or service is easier than it once was. With eCommerce on an astronomic rise, what trends can we expect to see in the upcoming months, and how can you use them to your advantage?
Read MoreTopics: Ecommerce
Running a retail business is hard, regardless of whether your store is online or in-person. The industry continues to change as technology pushes forward and stores stay beholden to customers’ expectations that also change over time.
The past year drastically changed how customers view and interact with retail shopping in everyday life, but there are ways to work with the recent changes rather than fighting against them. The typical landscape of retail businesses might be different from what we knew a few years ago, but that is not necessarily a bad thing, as change can bring new opportunities or avenues that you might have never considered otherwise.
Read MoreTopics: Marketing, Ecommerce, Point of Purchase Displays, Retail
Throughout the Covid-19 pandemic, many e-commerce businesses have prospered as more people have made the move to buying online. As more online retailers have entered the e-commerce space, however, competition is increasing and you need to ensure that your offerings stand out in a crowded market.
To gain a foothold in the market, you need to make the right impression with your customers from the moment they come into contact with your product, and that starts with the packaging.
Read MoreTopics: Packaging Design, Ecommerce, Website Design
When you're running e-commerce, you need to think about every step your customer makes on their journey with your brand. It's a long road ahead, from seeing your social media post and visiting your website to clicking "add to cart". That's why you have to do everything that's in your power to make sure your customer make the right decision. And, writing killer product descriptions is one of the necessities.
Read MoreTopics: Ecommerce, Package Copywriting
The holiday season is one of the most profitable times of the year for businesses. In years past, brick and mortar stores raked in the most revenue on major shopping holidays like Black Friday, but e-commerce has since claimed the top spot. According to Adobe Digital, over $125.9 billion was spent online between November and December of 2018; that is a 15.2% increase from the same time period in 2017. It is expected that the 2019 holiday season will see even more revenue and you do not want your business to miss out. You may think that only large companies truly cash in during the holidays, but in reality, a business of any size can financially benefit from the holidays. With some preparation and careful strategizing you can increase your business’s e-commerce sales this holiday season.
Read MoreTopics: Online Marketing, Ecommerce