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Marketing Insights

Creative Customer Engagement Strategies

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Business success-2 suitsIt's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, 72% of businesses say that improving the customer experience is their top priority. Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success.

There are many different ways in which you can increase your customer engagement, but most of them are old, boring, obvious, and ineffective. In this article, I will be discussing three creative customer engagement strategies that you can implement for your business that will make you stand out from your competitors, and effectively increase your customer engagement.

Use APIs on Your Webpages and Mobile Sites

Implementing APIs on your web pages and mobile sites is a creative and effective way for a business to increase their customer engagement. APIs stands for application programming interfaces, and what they essentially do is make it easier for you to communicate with your customers by seamlessly allowing the transference of information and data to another computer. For example, if a customer ordered an item from your online store that needs to be shipped to their doorstep, at one point during this process, they might call and ask you for the location of said item. Generally speaking, it can take a long time for you to answer this question accurately, and the longer you take to find out this information, the less engaged the customer becomes. However, if you have a shipping API installed on your webpage and mobile site, it will make it easy for you to provide them with an accurate answer. There are many different types of APIs that you can use on your website other than shipping, and the more of them that you use, the better the chance you have of increasing your customer engagement.

Ask Your Customers Creative Questions

What better way is there to increase your customer engagement than by simply asking your customers to engage with you? By asking your customers questions, you are doing just that. Although many businesses have tried this strategy before, many of them fail because they ask bland and boring questions that most people do not want to answer. This is why making your questions as creative as possible is extremely important, and the key to being successful when using this strategy. By making these questions creative, you are increasing the chances of your customers actually answering them. Don't assume you know your customer. Things change as they progress through their life and open opportunities for additional audiences of product keywords. Completing a "customer persona" at least yearly is advisable. The questions you ask help in completing this form.

questions- answersNot only does asking creative questions help increase your customer engagement, but it also can increase your customer satisfaction as well. For example, if you ask your customers their opinion on a certain product that you sell, you can then use the results to improve that specific product. If you improve that specific product, then you are automatically increasing your overall customer satisfaction. Using social media to ask these questions is the best way to implement this strategy given that 77% of the United States population had at least one social media profile in the year 2018. Asking your customers creative questions is a foolproof strategy that will immediately increase your customer engagement.

Humanize Your Brand

Most people don't want to engage with someone or something that they can't relate to. That is why humanizing your brand is something that you should definitely do if you want to increase your customer engagement. By humanizing your brand, you are allowing customers to connect with you, and that in it of itself will increase your customer engagement. The best part of this strategy is that it allows you to be creative as well. There are endless ways in which you can effectively humanize your brand, and come up with creative ideas that will incentivize your customers to engage with you. Some of the things that you can do include showing your gratitude to customers, building personal relationships with customers, and being transparent about the story of your company. All of these things help humanize your brand because they allow your customers to relate to you. The more humanized your brand is, the better the chances of your customers engaging with it. Chic Fil A tops the list as strongest QSR brand personality surpassing Burger King Sonic and others.

In summary, increasing customer engagement is something that every business owner should be striving for. However, traditional strategies of increasing customer engagement are no longer effective and as a result, businesses need to come up with new and creative ways to do this. Luckily, all you need to do is follow the three strategies above, and you will find that your customer engagement will increase in no time!

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Topics: Branding, Ecommerce, brand loyalty, package design

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