--- title: Marketing Insights Blog - Informative posts to help grow your business! | Branding (8) description: Branding | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (8) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [5 Must-Have Elements Needed To Redesign Your Branding and Packaging Design [2019]](https://blog.catalpha.com/5-essential-elements-needed-to-refresh-your-branding-and-packaging-design) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![solo_before-after-rebranding](https://blog.catalpha.com/hubfs/images/solo_before-after-rebranding.jpg) ](https://blog.catalpha.com/5-essential-elements-needed-to-refresh-your-branding-and-packaging-design) If you were to take a look at your [branding and packaging](https://catalpha.com/services/packaging-design/) of your products right now, how would you feel? Often times, as a business owner, you may become wrapped up in your day-to-day functions and forget that your marketing strategies have a shelf life (no pun intended :-) ). Whether your logo is out of date, the competition just came out with updated packaging or you’ve seen your sales dip, it may be time for a complete brand redesign in the packaging of your products. [Read More](https://blog.catalpha.com/5-essential-elements-needed-to-refresh-your-branding-and-packaging-design) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/5-essential-elements-needed-to-refresh-your-branding-and-packaging-design#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Rebranding](https://blog.catalpha.com/topic/rebranding) # [What You Get When You Hire a Branding Professional](https://blog.catalpha.com/what-you-get-when-you-hire-a-branding-professional) Posted by [Alex Forrester](https://blog.catalpha.com/author/alex-forrester) - [Tweet](https://twitter.com/share) Branding combines abstract and tangible elements in order to make your products or services natural and desirable for your prospective customers. However, it’s seldom something you can do on your own. After all, as a business owner, you have an inordinate number of decisions to make, and most importantly, products or services to develop! [Read More](https://blog.catalpha.com/what-you-get-when-you-hire-a-branding-professional) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/what-you-get-when-you-hire-a-branding-professional#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design) # [3 Ways to Boost Brand Loyalty](https://blog.catalpha.com/3-ways-to-boost-brand-loyalty) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![shopping-cart-header.jpg](https://blog.catalpha.com/hubfs/images/shopping-cart-header.jpg) ](https://blog.catalpha.com/3-ways-to-boost-brand-loyalty) Consumer impression of your brand value is most often tied directly to your price and the retailer where it is sold. It's why you will never see certain products in Walmart. Even with the massive disruption technology has had on how people shop, sales and discounts still get people in the door leading to customer acquisition and repeat sales. Shoppers will always have a brand preference as long as brands differentiate and engage, but guaranteeing [loyalty](https://blog.catalpha.com/are-you-missing-opportunities-to-build-brand-loyalty) requires a consistency and engagement. Many marketing guru’s are putting out false stories that brand loyalty isn’t possible with Gen Xers. They are also stating retail stores are passe, online will kill retail. I’m going to throw down my claim, based on history, experience and closely watching the industry… retail won’t die. Shoppers will always want to touch and see a product as part of the purchasing process. People will always want instant gratification and be able to walk out of a store with their purchase in had without waiting for shipping or a drone delivery. [Read More](https://blog.catalpha.com/3-ways-to-boost-brand-loyalty) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-ways-to-boost-brand-loyalty#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing), [Market Expensive Products](https://blog.catalpha.com/topic/market-expensive-products), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Branding Lessons from the Snack Food Aisle](https://blog.catalpha.com/branding-lessons-from-the-snack-food-aisle) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![brand-compairson-product-window.jpg](https://blog.catalpha.com/hubfs/blog_images/brand-compairson-product-window.jpg) ](https://blog.catalpha.com/branding-lessons-from-the-snack-food-aisle)   Hi. This is Don Keller and I've got a [branding minute](https://blog.catalpha.com/3-simple-reasons-why-you-cant-afford-to-not-hire-a-branding-agency) here for you. I've got a story about a brand that I saw recently that I really liked and I thought, hey this would be really interesting to the people that come to [my site](https://catalpha.com/) and to my blog and obviously to my [YouTube channel.](https://www.youtube.com/channel/UCdZKL0zfZkkt0zd5u7r58Cw) [Read More](https://blog.catalpha.com/branding-lessons-from-the-snack-food-aisle) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/branding-lessons-from-the-snack-food-aisle#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design) # [Why it's hard to market expensive products](https://blog.catalpha.com/why-its-hard-to-market-expensive-products) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![agda28-awards-smyth.jpg](https://blog.catalpha.com/hs-fs/file-28297085-jpg/images/agda28-awards-smyth.jpg) ](https://blog.catalpha.com/why-its-hard-to-market-expensive-products) High priced products have always been a tougher sale. Technology has changed the way we shop but hasn’t shortened the process. What has changed is where people access information and recommendations. It’s easier to get a lot of information quickly without going to the library. [Read More](https://blog.catalpha.com/why-its-hard-to-market-expensive-products) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/why-its-hard-to-market-expensive-products#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Market Expensive Products](https://blog.catalpha.com/topic/market-expensive-products) # [Biggest Branding Mistakes: #1](https://blog.catalpha.com/biggest-branding-mistakes-1) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Julia-Freeman-Woolpert-837375_98129162-sm.jpg](https://blog.catalpha.com/hs-fs/hub/244422/file-26847944.jpg) ](https://blog.catalpha.com/biggest-branding-mistakes-1) *NOT LISTENING TO YOUR CUSTOMERS* [Read More](https://blog.catalpha.com/biggest-branding-mistakes-1) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/biggest-branding-mistakes-1#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Product Development](https://blog.catalpha.com/topic/product-development) # [3 Big Ideas for Brand Success in 2017](https://blog.catalpha.com/3-big-ideas-for-brand-success-in-2017) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![TaylorSwift-oldest fan.jpg](https://blog.catalpha.com/hubfs/blog_images/TaylorSwift-oldest%20fan.jpg) ](https://blog.catalpha.com/3-big-ideas-for-brand-success-in-2017) Brand masters know they need a meaningful, long-term relationship with their primary customers. Patriot’s and Raven’s are not the only companies needing raving fans. Studying successful names like Dorito’s and Coca-Cola will reveal the principles that will lead your business to build sustainable growth and brand impression. Here are 3 strategies taken from our 30 years of working with international and national brands. [Read More](https://blog.catalpha.com/3-big-ideas-for-brand-success-in-2017) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-big-ideas-for-brand-success-in-2017#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing) [«Back](https://blog.catalpha.com/topic/branding/page/7) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/branding/page/9) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)