As health issues increase organic solutions have increased. There has been a big growth spurt in gluten free products. Organic baby products led the way in gaining acceptance in grocery stores from consumers. Organic meats and foods for adults have grown at a slower pace. Setting organic products apart from the standard fare requires your graphics on your product packaging  look different from traditional foods. There is a style that has surfaced that consumers can look for to identify an organic product in a food store. They typically have a lot of white and show a picture of raw food. Brand name includes "organic" call out and the name could remind one of simple foods like "Wild Oats" and "Honest".

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Management Decisions that Kill a Brand

Could this happen to you?

 

In March of 2007, Circuit City set itself up for failure. It fired 3,400 of its highest paid workers. The company said that replacing these employees with those willing to work for less was part of an effort to improve the bottom line. 60% of those let go worked in the stores, their better employees. In 2007 analysts saw poor sales in expensive televisions... products that require experienced sales persons. It made a poor decision in eliminating their best performing staff.
By daysofthundr46 on Flickr

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Do you truly know who your best customers are? Do you know what motivates them to purchase? Most times I ask my clients this there often identify every demographic because they don't want to walk away from any prospect. Let's admit it is difficult to work on your own marketing.

Running your business is more enjoyable than digging through dry facts or looking for data that is asked for by these 5 key questions.

There will be a lot of similarities, common traits for your customers. It is the unique facts we want to uncover, things that will break down your customer list into multiple personas

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In our digital age, brand identity is everything. Now more than ever, audiences interact more with brands than with actual people. That being said, it's important to establish a strong brand image. But how do you do that through social media? Here are some helpful tips that should help your brand to see success:

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Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.

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A longstanding luxury brand changes their logo and Twitter lights up with negativity.

Whether you are a loyal customer or not we all recognize Lord & Taylor. I personally prefer the classic script logo. The elegance and flow remind me of the their luxury brand image. It's saddens me when I read a post saying the reason for the update was the 20 and 30 year olds can't read script. Funny that you still are required to sign your name to important documents yet script is thought to be outdated.


It will be interesting to see whether their rebranding has an impact on the brands efforts to be contemporary. The reason to update a logo so drastically is to reinvent and re-engage. Tiffany hasn't felt the need to change tehir look with clean font on turquois box. Coca Cola Classic has kept their look as well.Do you have a strong opinion on these logos?

Does it stand up to the brand impression of make you think of a Sharpee marker?

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It is one of the most powerful tools for advertising small business and won’t take a big investment to get more traffic to your website. Google AdWords gets you first page position immediately. You can target your advertising dollars towards prime customers. A small investment gets you in front of “your target” that you have qualified as ready to purchase. PPC can provide a steady stream of visitors to your site, prospects who are searching for your product or service. Google doesn’t require a minimum spend like newspapers, TV or radio. It all makes sense to market with Google pay-per-click, but beware that you don’t make these mistakes that waste those precious marketing dollars. If you plan to create your Adword campaign yourself you need to ask "How to manage Google Adwords?"

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