Restaurant and food business is tough. But you got into it because of your love for food. You have an advantage many businesses don’t. You and your staff interact with your customers everyday and have the opportunity to know first hand what they like, don’t like and would love to have from you.
Read MoreTopics: Advertising, Branding, Business Management
Writing and posting to improve ranking is not just about the quantity. Many advisors will tell you more is better and that can be true. But the reality is that writing content that is not created around your SEO strategy will have limited ability to produce results. Frequency of posting new content has significant impact on the results of your SEO efforts efforts. Equally important is that the content supports the keywords you are claiming as your expertise.
I have seen a company providing deep tech support to clients posting blogs about accounting and tax strategy. They aren't accountants, CPA's nor offering small business operating consultation. A blog about tax deadlines is not supporting their core service ~ protecting their customers digital assets and computer hard and software function.
Read MoreTopics: Website Design, SEO, Content Creation, Blog
As health issues increase organic solutions have increased. There has been a big growth spurt in gluten free products. Organic baby products led the way in gaining acceptance in grocery stores from consumers. Organic meats and foods for adults have grown at a slower pace. Setting organic products apart from the standard fare requires your graphics on your product packaging look different from traditional foods. There is a style that has surfaced that consumers can look for to identify an organic product in a food store. They typically have a lot of white and show a picture of raw food. Brand name includes "organic" call out and the name could remind one of simple foods like "Wild Oats" and "Honest".
Read MoreTopics: Branding, Packaging Design, Food Packaging Design
In March of 2007, Circuit City set itself up for failure. It fired 3,400 of its highest paid workers. The company said that replacing these employees with those willing to work for less was part of an effort to improve the bottom line. 60% of those let go worked in the stores, their better employees. In 2007 analysts saw poor sales in expensive televisions... products that require experienced sales persons. It made a poor decision in eliminating their best performing staff.
By daysofthundr46 on Flickr
Topics: Branding, Business Management
Do you truly know who your best customers are? Do you know what motivates them to purchase? Most times I ask my clients this there often identify every demographic because they don't want to walk away from any prospect. Let's admit it is difficult to work on your own marketing.
Running your business is more enjoyable than digging through dry facts or looking for data that is asked for by these 5 key questions.
There will be a lot of similarities, common traits for your customers. It is the unique facts we want to uncover, things that will break down your customer list into multiple personas
Read MoreTopics: Marketing, Business Management, Inbound Marketing, Content Creation
In our digital age, brand identity is everything. Now more than ever, audiences interact more with brands than with actual people. That being said, it's important to establish a strong brand image. But how do you do that through social media? Here are some helpful tips that should help your brand to see success:
Read MoreTopics: Social Media, Branding, Website Design, SEO, Content Creation
Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.
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