It is one of the most powerful tools for advertising small business and won’t take a big investment to get more traffic to your website. Google AdWords gets you first page position immediately. You can target your advertising dollars towards prime customers. A small investment gets you in front of “your target” that you have qualified as ready to purchase. PPC can provide a steady stream of visitors to your site, prospects who are searching for your product or service. Google doesn’t require a minimum spend like newspapers, TV or radio. It all makes sense to market with Google pay-per-click, but beware that you don’t make these mistakes that waste those precious marketing dollars. If you plan to create your Adword campaign yourself you need to ask "How to manage Google Adwords?"

Read More

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

Read More

It was billed as the 'Mobile-geddon' event.  On April 21 2015 Google rolled out their mobile update. It was to be pure mayhem, websites quite possibly dissapearing overnight and never to be seen again!  We'll what happened? How has your site fared?   We're you mobile ready? Google algo updates that happen frequently and the mobile requirement was a trending topic for months in advance and after the launch of the requirement of a site to be responsive. I still find sites that are not mobile friendly and it is almost a year since the "Mobilgetton Scare". I just turn my phone horizontally and most are legible.

Read More

Branding is the glue that brings your business's product or service, website, packaging, imagery, and everything else together. Your brand identity is what determines your logo design, the look and feel of your web design, your product packaging design, your employee's uniforms, and so much more! To say that's it an important thing is truly an understatement; it's beyond critical to the success of your business.

Read More

I find it time consuming to go through emails that don’t have subject lines. When I need a client’s attention and fast response the subject line lets my client know what I am writing about. I don’t need to include “Urgent.”

The purpose of an email as is in any direct response campaign is to get the recipient to take a specific action. We stress the importance of keyword in a website and they are as important in the email subject line. Consider the keywords that would motivate a customer to click on a result in a Google search. A subject line has that same opportunity to motivate the action to open it.

Read More

Local Website Design Company Information for Maryland

Over the past 5 years, we designed and built many websites in the Baltimore, Maryland area of the state. Towns like Towson, Reisterstown, Cockeysville, Timonium, Hunt Valley, and others have all been hotbeads for website design and construction and we couldn't be happier with our clients in these areas.

This being said, because our customers know we're straight shooters when it comes to educating the public with website design and construction, many also trust us enough to ask who some of our top competitors are.

Read More

Baltimore and Maryland

Who Are The Best Website Builders in Baltimore, Maryland (Reviews/Ratings)

Each year, we at Catalpha meet with many businesses in the central Maryland area with respect to their business website design or redesign project. And because so many folks know our thoughts and feelings (from this website) on all things "website", they often ask us who are some of the other web designers and competitors we have in the area.

Read More