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Marketing Insights

Why Every Business Needs Market Research.

Posted by Karen Kerski

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

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Topics: Marketing, Design, Product Development

Google's Mobile Update - What Happened?

Posted by Don Keller

It was billed as the 'Mobile-geddon' event.  On April 21 2015 Google rolled out their mobile update. It was to be pure mayhem, websites quite possibly dissapearing overnight and never to be seen again!  We'll what happened? How has your site fared?   We're you mobile ready? Google algo updates that happen frequently and the mobile requirement was a trending topic for months in advance and after the launch of the requirement of a site to be responsive. I still find sites that are not mobile friendly and it is almost a year since the "Mobilgetton Scare". I just turn my phone horizontally and most are legible.

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Topics: Ecommerce, Website Design

3 Simple Reasons Why You Can't Afford to NOT Hire a Branding Agency

Posted by Don Keller

Branding is the glue that brings your business's product or service, website, packaging, imagery, and everything else together. Your brand identity is what determines your logo design, the look and feel of your web design, your product packaging design, your employee's uniforms, and so much more! To say that's it an important thing is truly an understatement; it's beyond critical to the success of your business.

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Topics: Branding

How email subject line affects open rates.

Posted by Karen Kerski

I find it time consuming to go through emails that don’t have subject lines. When I need a client’s attention and fast response the subject line lets my client know what I am writing about. I don’t need to include “Urgent.”

The purpose of an email as is in any direct response campaign is to get the recipient to take a specific action. We stress the importance of keyword in a website and they are as important in the email subject line. Consider the keywords that would motivate a customer to click on a result in a Google search. A subject line has that same opportunity to motivate the action to open it.

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Topics: Inbound Marketing, Email Marketing, Content Creation

Top 5 Website Design Companies in the Baltimore, Maryland Area

Posted by Don Keller

Local Website Design Company Information for Maryland

Over the past 5 years, we designed and built many websites in the Baltimore, Maryland area of the state. Towns like Towson, Reisterstown, Cockeysville, Timonium, Hunt Valley, and others have all been hotbeads for website design and construction and we couldn't be happier with our clients in these areas.

This being said, because our customers know we're straight shooters when it comes to educating the public with website design and construction, many also trust us enough to ask who some of our top competitors are.

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Topics: Website Design

Who Are The Best Website Builders in Baltimore, Maryland (Reviews/Ratings)

Posted by Don Keller

Baltimore and Maryland

Who Are The Best Website Builders in Baltimore, Maryland (Reviews/Ratings)

Each year, we at Catalpha meet with many businesses in the central Maryland area with respect to their business website design or redesign project. And because so many folks know our thoughts and feelings (from this website) on all things "website", they often ask us who are some of the other web designers and competitors we have in the area.

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Topics: Website Design

How To Create A Brand Name

Posted by Karen Kerski

With the birth of England's His Royal Highness Prince Archie on May 6th, 2019, royal baby names are back in the news. If you are like me, your first thought is what's the big deal?

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Topics: Branding, Packaging Design

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