Good product packaging doesn't always have to be 'expensive' packaging. Here's an example of a creative package that highlights the product's features and attracts attention, all while keeping packaging costs down at the same time.

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Many clients that we work with are unsure of what to expect as a final product when we create packaging.  "How does this work?" is a common phrase.  So, to help educate, I put together a quick video to show actual printed samples of our work and how they are delivered to our clients. 

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It's a struggle to start a business, and challenges continue as you grow.

Young businesses and start ups have similar struggles. No one knows about your company or what you sell. It's a battle to get attention with minimal budgets compared to the larger budgets of big brands or just the traction other mature companies have built over time.

Big corporations invest a lot of effort and money into distinguishing their brand from the crowd.  That being said, one of the biggest concerns of any small business or start up owner is and should be branding.

According to recent data collected by Burst Media, influencer campaigns earn almost $7 for every $1 they spend on branding.

This includes spending for web design, content creation, SEO web marketing, and more. Based on this data, can you afford to skip out on this ROI? There are other agencies with statistics that support the return in marketing investment.

51% of consumers say building brand trust by interacting with brand via social media. Approximately 61% of millennials feel that a company's content impacts their brand loyalty.

 

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 Here are 5 new products from BBQ Dragon that really show some innovation in the grilling channel.  Besides the BBQ Dragon product itself which you can see in action here, these products take the ordinary and step it up to a new level! 

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Ask any expert retail insider and they'll tell you the importance of excellent product packaging design. While having a good product is indeed important, without a clever and innovative retail packaging design, the product will often fall unnoticed.

So what makes a retail packaging design appealing to a consumer? Here are three tips that will help brands to maximize their retail success of their products using effective and clever retail packaging design:

Know the Consumer

Who is your product aimed at? When it comes to war games, generals tell their soldiers to get to know their enemies. In the case of product packaging design, the same strategy applies. To appeal to your customer, you need to get to know them. Who are they? What do they enjoy? What media are they consuming and what are their specific wants and needs? Millennials, for example, are a generation that's heavily focused on content. Knowing these vital details about your target audience will help you to design the perfect packaging for their tastes and needs.

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Restaurant and food business is tough. But you got into it because of your love for food. You have an advantage many businesses don’t. You and your staff interact with your customers everyday and have the opportunity to know first hand what they like, don’t like and would love to have from you.

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Writing and posting to improve ranking is not just about the quantity. Many advisors will tell you more is better and that can be true. But the reality is that writing content that is not created around your SEO strategy will have limited ability to produce results. Frequency of posting new content has significant impact on the results of your SEO efforts efforts. Equally important is that the content supports the keywords you are claiming as your expertise.

I have seen a company providing deep tech support to clients posting blogs about accounting and tax strategy. They aren't accountants, CPA's nor offering small business operating consultation. A blog about tax deadlines is not supporting their core service ~ protecting their customers digital assets and computer hard and software function.

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