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Marketing Insights

Developing a Brand: 5 Branding Tips to Help Your Company Stand Out

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Prince_at_Coachella_001.jpgAnyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.

Now, you may ask, "why does Prince relate to my small business's brand?" Considering that Prince's unique branding approach made him recognizable the world over, a creative brand identity is vital for the advancement of any business. Adopting the following branding tips will benefit your company's growth.

Be Seen

In the world of the Internet, it is hard to be noticed in the ever growing sea of websites. Forty-four percent of online shoppers go through a search engine, so using excellent web marketing will boost your visibility online, bringing more customers to your page.

Be Up to Date

Mobile devices count for more than half of all searches, so having a mobile friendly website is critical for success. The benefits are great, for 62% of companies that have a website specifically for mobile use had increased sales. Conversely, 48% of users believe that if a website does not work well on mobile, the business simply does not care. Don't let a lackluster mobile site ruin your business. Web design agencies are available to help give branding tips and modernize your website. 80s star, Kevin Bacon is still working and acting but he's not doing the same things as he was in the 80s.

Make a Good Impression

You will want your website to pack a punch! Since you have around 10 seconds to impress your prospective client, your information should be easy to read, informative, and clear. Make the customer remember who you are and drive them to buy!

Be Accessible

Customer service is central to creating an impressive brand image. Having a presence on social media will help develop brand trust. Being reachable to consumers will open doors of communication.

Make an Impact

Branding is not limited to just an online presence, creating custom packaging is an essential way to build your brand image. Custom product packaging companies will use thorough marketing research to determine the current perception of your organization, and will implement their own branding tips to make your company stand out among competitors.

Maybe You Should Hire A Professional

There are multiple industry professionals who are available to help build your brand. Hiring a brand professional can help get you to your goal quickly, eliminating the trial and error style of marketing. They will be your trusted adviser bringing the experience you didn't have to improve the results of your marketing efforts.

So get out there, and make yourself known!

Download What's Your Name Brand - Brand Naming Worksheet

Topics: Branding, Marketing


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