The world is always-on, with little to no rest for companies these days. As a result, customers expect brands to meet their needs in real time. This means that the wall between customer and brand is getting smaller. Brands are expected to engage with their customers to build a relationship. Customers want answers to their questions, their feelings heard, and problems fixed. It is up to the brand to connect with customers and there are several ways to accomplish this.
Read MoreTopics: Online Marketing, Social Media, Email Marketing
Immediately you think of the old loyalty programs, earning points to get a reward. That’s part of what this is about. How does Starbucks and Chic-Fil-A have such loyal of repeat customers that will only buy one brand of coffee and drive an extra mile to get to Chic-Fil-A? These customers want more than convenience.
Read MoreTopics: Branding, Marketing, Brand Loyalty
Digital marketing is infiltrating every industry and the automotive industry is no exception. The way consumers shop for cars has changed, as the bulk of the shopping process now takes place outside of the dealership. Established car dealers have been joined by services like CarFax, Cars.com, and Car Gurus that act as one-stop shops for the car-buying experience.
Research has shown that customers have progressed 60% through the purchasing process before the retailer or brand has an opportunity to interface with them.
Read MoreTopics: Online Marketing, Social Media
It’s fascinating looking at all the product and company names that you come across daily whether it’s a B2B or B2C company. There are many companies that have been around 100 years or more that are still highly recognized and respected.
They have persevered the generational changes adapting strategy to the times. Some have made modifications to their name or logo as part of their adapting technique.
Read MoreTopics: Branding, Rebranding
Great! - you have a brand, a professional logo, a line of products ready for retail, and a slew of other future products in the wing. It’s time to get those products in packaging ready for retail.
Your products each have feature and benefits unique to their purpose, which will be important to get across to the consumer. They may also need to be in different types of packaging, and in various sizes. They may even be sold in different departments in a retail environment.
Regardless of all of the differentiators, one thing should ALWAYS hold true—the packaging should always REFLECT YOUR BRAND.
Someone picking up one of your products in housewares, should be able to recognize one of your products sold in hardware.
Collectively your group of products will become the visual representation of your brand persona. This, along with your product reputation is what builds brand recognition and equity.
Read MoreTopics: Branding, Packaging Design, Brand Loyalty
It's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, 72% of businesses say that improving the customer experience is their top priority. Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success.
Read MoreTopics: Branding, Packaging Design, Ecommerce, Brand Loyalty
Updated Feb 11, 2022
Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.
Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.
Read MoreTopics: Packaging Design, product packaging