When it comes to your product packaging, you need to ensure that you create a design that makes your product stand out from the competition.

With the right packaging design, you can

• Improve the customer experience,
• Boost your branding,
• Add value to your products, and...
• Ultimately, increase sales! 

There are no set rules when it comes to printing for packaging.

However, there is a range of different printing methods, each of which has different strengths and weaknesses, that you should be aware of.

Using the correct printing for packaging is important and your best option will depend on several different factors.

With a better understanding of these variations, you will be able to make the best choice for your unique needs. 

So, let’s take a look at the top printing for packaging methods and explore their pros and cons:

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Choosing the right style of packaging for your product is important in how it is perceived.

If you are selling a luxury product or you want to give your product a feeling of luxury and elegance, rigid boxes are a great choice.

This style of packaging is surprisingly versatile and an experienced rigid boxes manufacturer can help to elevate your product to new heights with a unique design. 

Rigid boxes are also the perfect solution for sales kits that are used time and time again. Rigid box packaging is typically four times thicker than regular folding carton options, making it much more robust and durable.

With a little creative flair from a rigid boxes manufacturer, you can create a sales kit for your product that will impress potential customers and help you to increase sales. 

So, let’s take a look at how you can design the perfect packaging for your product with the help of a reputable, professional rigid boxes manufacturer!:

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CBD products have become increasingly popular and the marketplace is becoming more competitive as more companies enter the space. In 2019, the U.S Department of Agriculture started accepting hemp production plans with more than 17 different states and tribes across the country having their plans approved. With even more state and tribal plans in progress, the market is set to become even more saturated in the near future.

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Packaging design is critical for business owners to ensure that their product stands out on the shelf.

However, determining just how valuable design is can be difficult. The team at the Dieline Packaging Blog and Designalytics, a company that provides design analytics to consumer brands,  introduced the Designalytics Effectiveness Award at the annual Dieline Awards to answer this question and to emphasizes the role of packaging design in business growth and expansion.

The 2020 Grand Prize Award for Designalytics Effectiveness was awarded to the Hill’s Science Diet packaging redesign.

This sleek, attractive redesign allowed  Hill's to increase their sales significantly and generate more revenue.

The clean, modern design was a worthy winner of this year’s Designalytics Effectiveness Award and we would like to extend our congratulations to Hill’s and their design team on what they have achieved with this great redesign.

Let’s take a closer look at just a few reasons that this packaging redesign is a winner:

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The Coronavirus pandemic has turned the world upside down in recent months. It has impacted how we socialize, communicate, behave, travel, the economy, and so much more.

For businesses, it has been a challenging time, trying to adapt and remain flexible in a constantly changing business landscape.

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Throughout the Covid-19 pandemic, many e-commerce businesses have prospered as more people have made the move to buying online. As more online retailers have entered the e-commerce space, however, competition is increasing and you need to ensure that your offerings stand out in a crowded market.

To gain a foothold in the market, you need to make the right impression with your customers from the moment they come into contact with your product, and that starts with the packaging.

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With the fractured way customers interact with brands these days, packaging plays a bigger role now more than ever.  David Edelman of McKinsey & Company says,

"Increasingly, consumers put off a purchase decision until they’re actually in a store—and, as we’ll see, they may be easily dissuaded at that point.

Thus point of purchase—which exploits placement, packaging, availability, pricing, and sales interactions—is an ever more powerful touch point."

Here are ways in which you can ensure success with your packaging

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