Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.
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Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.
Read MoreTopics: Branding, Marketing, Business Management, Public Relations
Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.”
Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric.
In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them.
Read MoreTopics: Online Marketing, Marketing, SEO, Email Marketing
It is estimated that there are somewhere between 12 to 24 million e-commerce stores as of 2021, and this number is growing every day. This is a pretty staggering statistic and one which can be very daunting if you’re considering opening up your own e-commerce website in the future.
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Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.
Read MoreTopics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail
Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.
Read MoreTopics: Branding, Marketing, Business Management, Brand Loyalty
One of the key ingredients of success in the business world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome.
Read MoreTopics: Marketing, Business Management, Retail
Brand awareness is the extent to which customers recognize your brand name when seeking out a product. For example, have you ever asked for Coke when you just wanted a soda? Or Tylenol when you just needed a painkiller? You might not be poised or planning to take over the world like these two brands, but building brand awareness can be as simple as ensuring customers know your business, choosing your product over others that might be cheaper, or searching for your specific business or product name online.
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