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Marketing Insights

The Effect of Technology on the Food & Beverage Industry

Posted by Emily Andrews

Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry.

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Topics: Branding, Marketing, Brand Loyalty

How to Deal with Bad PR

Posted by Samuel Matthews

Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.

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Topics: Branding, Marketing, Business Management, Public Relations

The 8 Most Important Marketing Metrics for Your Business (And How to Improve Them)

Posted by Karl Kangur

Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.”

Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric.

In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them.

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Topics: Online Marketing, Marketing, SEO, Email Marketing

Why Do Niche Ecommerce Sites Maximize Your Chances For Success?

Posted by Stuart Cooke

It is estimated that there are somewhere between 12 to 24 million e-commerce stores as of 2021, and this number is growing every day. This is a pretty staggering statistic and one which can be very daunting if you’re considering opening up your own e-commerce website in the future.

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Topics: Marketing, Ecommerce

Marketing Tips To Help Grow Your Small Business

Posted by Nick Rojas

Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.

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Topics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail

How Branding Improves Customer Perception of your Product

Posted by Jake S. Platt

Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.

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Topics: Branding, Marketing, Business Management, Brand Loyalty

Here’s How Low Prices Can Hurt Your Business

Posted by Jake S. Platt

One of the key ingredients of success in the business world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome.

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Topics: Marketing, Business Management, Retail

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