With the birth of England's His Royal Highness Prince Archie on May 6th, 2019, royal baby names are back in the news. If you are like me, your first thought is what's the big deal?

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Many prospective customers come to us with the same question in mind. “How much does a website cost?” Most don’t understand what goes into making a website and why it costs what it does.

To start off 2016, I’m supplying a breakdown of possible website design costs as a guide to those that find themselves searching for a web designer/builder. I think once you have a chance to review this article, you’ll better understand the costs associated with your type of website. If not, you only need to contact me for clarification.

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Marketing your business can be tough at first, but not if you plan things carefully. In order to do so, there are a few things you're going to want to know about.

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Branding is the cornerstone of successful product marketing. Having a brand name that rolls off the tongue is as important as how it looks on the shelf. Coke, Pepsi, Ford, McDonalds, Dempsters, Sealy – all of these brands conjure images that are meant to hook the customer so they get a feeling every time they see or hear their names spoken.

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A conversation with a professional marketing manager and how their company sells new products into big retail stores.

Catalpha:    I'm talking with Tracy today.  She is the Retail Marketing Manager for a large consumer health products company.  Tracy, if you could tell me a little bit about what your responsibilities are?

Tracy:     Sure. My responsibilities are to build out the marketing programs within retail. So that's creating the tools for the stores, whether that's indoor events or signage or it could be coupons. 

I'm driving traffic to the store in the Sunday paper, and driving traffic to the aisles and increase the sales in the stores. As well as working with each individual retailer on their marketing program.

And part of that is supporting our sales team and getting them the tools they need to make sales calls, trade shows and trade ads to sell our products into stores.

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The digital age has created a dichotomy between consumers and organizations that is unlike anything the business world has encountered before. Thanks to social media, past customers can leave reviews, giving consumers a voice and holding businesses accountable for their actions. Plus, it's easier than ever for potential consumers to type a business name into a search engine to find all their dirty laundry.

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After 17 years, Coca-Cola recently changed their slogan from "Open Happiness" to "Taste the Feeling," as part a new plan to globally unite the company's brands. As part of their new strategy, Coca-Cola's upcoming slogan and brand image aims to rely on the product itself as means of advertising. Namely, rather than approaching each individual Coca-Cola product with a different brand identity, the company will instead use a "one brand" approach, with all products featuring "Taste the Feeling" as their tagline.

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