--- title: Marketing Insights Blog - Informative posts to help grow your business! | Direct Mail description: Direct Mail | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Avoid These 4 Content Writing Mistakes](https://blog.catalpha.com/avoid-these-4-content-writing-mistakes) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/content-writing.jpg) ](https://blog.catalpha.com/avoid-these-4-content-writing-mistakes) --- Your published content whether it is your blog, website or your email correspondence creates an impression on your readers. Have you seen comments on posts criticizing spelling or grammatical errors? So many feel that we can write as we would talk or take notes. That may be acceptable with a close friend or someone you work with in a casual setting, but for people who are not in your profession it leaves them out of the conversation or worse. They are unimpressed with your knowledge and professionalism so they move on to a competitor who they feel has better writing skills. [Read More](https://blog.catalpha.com/avoid-these-4-content-writing-mistakes) 3 Comments [Click here to read/write comments](https://blog.catalpha.com/avoid-these-4-content-writing-mistakes#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Website Design](https://blog.catalpha.com/topic/website-design), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail) # [The Rise of Email Marketing Use in Emerging Economies](https://blog.catalpha.com/the-rise-of-email-marketing-use-in-emerging-economies) Posted by [Marina Iermolaieva](https://blog.catalpha.com/author/marina-iermolaieva) - [Tweet](https://twitter.com/share) In the last couple of decades, the businesses all over the world have witnessed a tremendous growth email marketing platforms. As such, countries previously qualified as “poor” are now seen as future economic powerhouses. Nations such as India, Nigeria, Brazil, Indonesia, and China are just a few that have attained immense economic growth because of various online marketing strategies. Naturally, the rise of previously less-developed nations has prompted the use of “technological” mediums to conduct business activities. [Read More](https://blog.catalpha.com/the-rise-of-email-marketing-use-in-emerging-economies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-rise-of-email-marketing-use-in-emerging-economies#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [3 Steps to Improve Direct Mail Response](https://blog.catalpha.com/steps-to-improve-direct-mail-response) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/direct-mail-gold.jpg) ](https://blog.catalpha.com/steps-to-improve-direct-mail-response) Direct mail has been [bashed](https://blog.catalpha.com/steps-to-improve-direct-mail-response) by many and they claim survey results prove their position. And most that claim direct mail doesn't work are trying to convert your direct response marketing budget to all on-line and email efforts because that is all they do. Don't listen to the nay Sayers because direct mail can be as effective as it was 15 years ago when it is done correctly. [Read More](https://blog.catalpha.com/steps-to-improve-direct-mail-response) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/steps-to-improve-direct-mail-response#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail) # [Direct Marketing Changes You Need To Make](https://blog.catalpha.com/direct-marketing-changes-you-need-to-make) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) ![maze-confusion-gerard79](https://blog.catalpha.com/hs-fs/file-2566100318-jpg/blog_images/maze-confusion-gerard79.jpg?width=210&name=maze-confusion-gerard79.jpg)I believe you need to continually evaluate marketing results and be willing to change on the fly when results are clearly indicating that need. We all do an annual review at the end of our fiscal year. For many that is at the end of the calendar year. [Read More](https://blog.catalpha.com/direct-marketing-changes-you-need-to-make) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/direct-marketing-changes-you-need-to-make#comments-listing) Topics: [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing) # [3 Things Quality Healthcare Advertising Agencies Must Offer](https://blog.catalpha.com/3-things-quality-healthcare-advertising-agencies-must-offer) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-2562334223-jpg/blog_images/healthcare-marketing.jpg) ](https://blog.catalpha.com/3-things-quality-healthcare-advertising-agencies-must-offer) According to Google, 88% of people looking for health information start the same place they do when looking for cat videos or muffin recipes: search engines. That means marketing healthcare services depends on understanding which forms of search engine marketing will be most effective when it comes to this specific field. If you’re running a health services organization, it’s best to look at some top healthcare advertising agencies and evaluate their online efforts before making a decision. In order to do that, however, you’ll need to have a basic understanding of what you’re looking for in terms of online health services marketing. [Read More](https://blog.catalpha.com/3-things-quality-healthcare-advertising-agencies-must-offer) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-things-quality-healthcare-advertising-agencies-must-offer#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail), [SEO](https://blog.catalpha.com/topic/seo), [Content Creation](https://blog.catalpha.com/topic/content-creation), [Healthcare Marketing](https://blog.catalpha.com/topic/healthcare-marketing) # [Direct Mail Survives in Spite of The Odds](https://blog.catalpha.com/direct-mail-survives-in-spite-of-the-odds) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-2504576897-jpg/blog_images/mail-box.jpg) ](https://blog.catalpha.com/direct-mail-survives-in-spite-of-the-odds) How many times has it been said that postage rates, PPC, or another marketing innovation will finally kill direct mail? USPO hasn’t helped their business either. Steadily increasing postage rates, the US Post Office has done a great job on their own to try to kill direct mail. [Read More](https://blog.catalpha.com/direct-mail-survives-in-spite-of-the-odds) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/direct-mail-survives-in-spite-of-the-odds#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail) [View All Posts](https://blog.catalpha.com/all) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)