Mom fell. Which put her in the hospital. Now the doctor says she is doing better but shouldn’t be at home by herself. Dad can’t care for her, he’s having some problems of his own and just doesn’t have the physical strength to help her.
The adult children meet to discuss. They can’t stay home with Mom, they have jobs and their own responsibilities.
They start their search for help. First by picking up their smart phone, they get online and search for nursing homes near them...
Read MoreTopics: Online Marketing, Marketing, Healthcare Marketing
According to Google, 88% of people looking for health information start the same place they do when looking for cat videos or muffin recipes: search engines. That means marketing healthcare services depends on understanding which forms of search engine marketing will be most effective when it comes to this specific field. If you’re running a health services organization, it’s best to look at some top healthcare advertising agencies and evaluate their online efforts before making a decision. In order to do that, however, you’ll need to have a basic understanding of what you’re looking for in terms of online health services marketing.
Read MoreTopics: Online Marketing, Direct Mail, SEO, Content Creation, Healthcare Marketing