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Marketing Insights

How can a mobile app improve your business

Posted by Karen Kerski

Smart phones continue to change the way people shop and communicate. They are the epitome of convenience. It's amazing how technology has changed our lives. The changes are happening at breakneck speed and have impacted every person and every industry. It has created new industries, destroyed some and radically changed others. Advertising is still evolving and new specialties are being created because of technology developments.

Figure out what makes sense

I believe mobile strategy has a place in every business. Minimally, every business needs a mobile website. Beware of mobile friendly claims. Some products will recognize the devise accessing the site and size it accordingly. Some products will try but not always work with every devise. We won a new client just for that reason. The company she had been working with didn't explain their product couldn't make her site that they designed fit on the most common smart phones. Her site resizes to fit on an iPhone but not her Droid. It treats the Droid as though it is a laptop or tablet.

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Topics: Online Marketing, Marketing, Mobile Marketing

Marketing and How Older Adults Use The Internet

Posted by Karen Kerski

People hate change.

Seniors for the most art have been slow to adopt technology. Research has proven time and again that we all dislike change unless we instigated it. It began with changing classes, changing schools form elementary to high school, fear of the unknown and feeling foolish tempers our behavior.

According to a recent report from Pew Research Center, though seniors are slow to adopt technology compared to younger adults the number of seniors using smartphones and tablets is growing.

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Topics: Online Marketing, Advertising, Marketing, Mobile Marketing

Mobile Users Spend More Time Using Apps

Posted by Karen Kerski

According to Nielsen, mobile users spend more time using apps than searching the internet. They spend 86% of their time using apps, not browsers. Do you have an app for your business? Does it make sense?

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Topics: Online Marketing, Mobile Marketing

Is Location Marketing Right For Your Business?

Posted by Karen Kerski

Before I start let's define what location marketing is. Location Marketing provide customers ad messages on their mobile devise based on where their current location. There are2 models for location marketing. The push model is where you have opted into a location marketing services.  Let's say you are driving through Washington D.C. at noon, those who opted into the service you will be sent ads from area businesses close to your location. Restaurants in the area will promote their daily special.

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Topics: Online Marketing, Mobile Marketing

Is Your Website Bringing In More Sales Every Year?

Posted by Karen Kerski

If not it's time to do something about it. E-sales continue to have double-digit growth. The convenience of shopping anywhere, finding great prices and #smartphone adaption all contribute to this growth. Whether you sell products, services or or a restaurant; you too can leverage more sales from your website.

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Topics: Online Marketing, Design, Business Management, Mobile Marketing

Email Is Dead

Posted by Karen Kerski

There are a slew of story titles claiming email is dead. Some claim that social media, spam and instant messaging have killed email. Some of this is attributable to the rising number of smart phone users that have driven up the use of texting.

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Topics: Online Marketing, Social Media, Business Management, Mobile Marketing

How fast can your company embrace mobile marketing?

Posted by Karen Kerski

If you are still questioning whether you should include mobile marketing efforts you are giving sales to your competitors. Now, it’s a question of how soon can you integrate mobile marketing.

People are already looking up your company on smart phones. If you have Google analytics on your web page it will tell you that activity. The figures may be small. Having tracked the activity over the last few years and knowing that the number of homes with landlines is diminishing, there is no denying the trend.

If you have a website and allocated time and budget to maintenance, it’s mobile friendly status should have been discussed with your web master.

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Topics: Design, Mobile Marketing

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