It's not a choice or something to be left on the future to do list. Your website has to function on a mobile devise. Not only will your visibility and sales be affected but you can expect Google to impart penalties. The growth of mobile activity has trended up steadily and over the last year we have seen certain industries cross the line where mobile visits exceed traditional computer traffic numbers.
Read MoreTopics: Online Marketing, Mobile Marketing
I believe you need to continually evaluate marketing results and be willing to change on the fly when results are clearly indicating that need. We all do an annual review at the end of our fiscal year. For many that is at the end of the calendar year.
Topics: Inbound Marketing, Direct Mail, Mobile Marketing
It has become a widely used platform for ecommerce and general business sites. Almost 1 in 4 dominant worldwide websites are on a WordPress platform. It’s simplicity and easy to use dashboard allows businesses to do some of their own updates and content generation themselves. Don’t assume that SEO is built into the system. It does not automatically perform SEO work or tell you when the site is optimized. Google updates have eliminated the ability to use black-hat practices so there are no loopholes in WordPress for optimizing for organic search results.. There are some plugins that are easy to install that can help.
Read MoreTopics: Online Marketing, Website Design, Mobile Marketing, SEO
Smart phones continue to change the way people shop and communicate. They are the epitome of convenience. It's amazing how technology has changed our lives. The changes are happening at breakneck speed and have impacted every person and every industry. It has created new industries, destroyed some and radically changed others. Advertising is still evolving and new specialties are being created because of technology developments.
I believe mobile strategy has a place in every business. Minimally, every business needs a mobile website. Beware of mobile friendly claims. Some products will recognize the devise accessing the site and size it accordingly. Some products will try but not always work with every devise. We won a new client just for that reason. The company she had been working with didn't explain their product couldn't make her site that they designed fit on the most common smart phones. Her site resizes to fit on an iPhone but not her Droid. It treats the Droid as though it is a laptop or tablet.
Read MoreTopics: Online Marketing, Marketing, Mobile Marketing
Seniors for the most art have been slow to adopt technology. Research has proven time and again that we all dislike change unless we instigated it. It began with changing classes, changing schools form elementary to high school, fear of the unknown and feeling foolish tempers our behavior.
According to a recent report from Pew Research Center, though seniors are slow to adopt technology compared to younger adults the number of seniors using smartphones and tablets is growing.
Read MoreTopics: Online Marketing, Advertising, Marketing, Mobile Marketing
According to Nielsen, mobile users spend more time using apps than searching the internet. They spend 86% of their time using apps, not browsers. Do you have an app for your business? Does it make sense?
Read MoreTopics: Online Marketing, Mobile Marketing
Before I start let's define what location marketing is. Location Marketing provide customers ad messages on their mobile devise based on where their current location. There are2 models for location marketing. The push model is where you have opted into a location marketing services. Let's say you are driving through Washington D.C. at noon, those who opted into the service you will be sent ads from area businesses close to your location. Restaurants in the area will promote their daily special.
Read MoreTopics: Online Marketing, Mobile Marketing