While we are still in the midst of the winter season, it is not too early to think about doing some spring-marketing-cleaning. For business owners, now is the perfect opportunity to evaluate where you are right now and where you would like to be in the near future.
One of the obvious places to start is with your company’s online presence and ways to improve your current online reach.
Read MoreTopics: Marketing, Business Management, Website Design
E-commerce storefronts and online shops often struggle to find an audience. With so many outlets and potential purchase points available, customers often choose only one out of several. This creates a disparity in potential customers since the competition rarely lets down their guard.
Read MoreTopics: Marketing, Ecommerce, Package Copywriting
For companies that operate online, usually all of their sales are generated on the web.
But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.
Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.
Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.
Delivering the right offline marketing experience can surely set you ahead of your competition.
Here are 5 offline marketing ideas that will help you boost sales on your website:
Read MoreTopics: Marketing, Business Management, Ecommerce, Website Design
Did you know that there is real value in your packaging design? It IS important, and many customers will base their decision on your product on the packaging design alone.
What this means is that you can have an incredibly useful, valuable product, but if it is in a packaging design that’s boring, consumers will pass on it and move to the next option.
Read MoreTopics: Marketing, Packaging Design, Business Management
Your product’s package tells a story about you and the product that you are trying to sell to your customers.
If your packaging design is stellar, then your product will pop right off the shelf and catch the eye of individuals as they pass by.
Have you ever stopped to pick up a product and noticed that it did not really convey its message well?
Read MoreTopics: Marketing, Packaging Design
Consumers are bombarded by messages from companies every day - billboards while they drive, ads while they browse the web, and commercials on television are just a few. This means just pushing out content and advertising isn’t going to be enough to attract new customers. In order to attract brand loyalty, you need to be memorable. Luckily, companies often have vastly different demographics, which means we can learn from their example. Here are some creative ways to increase your company’s visibility:
Read MoreTopics: Social Media, Advertising, Marketing, Inbound Marketing
Mom fell. Which put her in the hospital. Now the doctor says she is doing better but shouldn’t be at home by herself. Dad can’t care for her, he’s having some problems of his own and just doesn’t have the physical strength to help her.
The adult children meet to discuss. They can’t stay home with Mom, they have jobs and their own responsibilities.
They start their search for help. First by picking up their smart phone, they get online and search for nursing homes near them...
Read MoreTopics: Online Marketing, Marketing, Healthcare Marketing