--- title: Marketing Insights Blog - Informative posts to help grow your business! | Marketing (7) description: Marketing | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (7) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Why it's hard to market expensive products](https://blog.catalpha.com/why-its-hard-to-market-expensive-products) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![agda28-awards-smyth.jpg](https://blog.catalpha.com/hs-fs/file-28297085-jpg/images/agda28-awards-smyth.jpg) ](https://blog.catalpha.com/why-its-hard-to-market-expensive-products) High priced products have always been a tougher sale. Technology has changed the way we shop but hasn’t shortened the process. What has changed is where people access information and recommendations. It’s easier to get a lot of information quickly without going to the library. [Read More](https://blog.catalpha.com/why-its-hard-to-market-expensive-products) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/why-its-hard-to-market-expensive-products#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Market Expensive Products](https://blog.catalpha.com/topic/market-expensive-products) # [3 Big Ideas for Brand Success in 2017](https://blog.catalpha.com/3-big-ideas-for-brand-success-in-2017) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![TaylorSwift-oldest fan.jpg](https://blog.catalpha.com/hubfs/blog_images/TaylorSwift-oldest%20fan.jpg) ](https://blog.catalpha.com/3-big-ideas-for-brand-success-in-2017) Brand masters know they need a meaningful, long-term relationship with their primary customers. Patriot’s and Raven’s are not the only companies needing raving fans. Studying successful names like Dorito’s and Coca-Cola will reveal the principles that will lead your business to build sustainable growth and brand impression. Here are 3 strategies taken from our 30 years of working with international and national brands. [Read More](https://blog.catalpha.com/3-big-ideas-for-brand-success-in-2017) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-big-ideas-for-brand-success-in-2017#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing) # [5 Questions To Use To Define Your Customer Personas](https://blog.catalpha.com/5-questions-to-use-to-define-your-customer-personas) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Woman pusing shopping cart in grocery store with a graphic element over the image](https://blog.catalpha.com/hs-fs/file-2313867761-jpg/blog_images/attract-more-customers.jpg) ](https://blog.catalpha.com/5-questions-to-use-to-define-your-customer-personas) Do you truly know who your best customers are? Do you know what motivates them to purchase? Most times I ask my clients this there often identify every demographic because they don't want to walk away from any prospect. Let's admit it is difficult to work on your own marketing. Running your business is more enjoyable than digging through dry facts or looking for data that is asked for by these 5 key questions. There will be a lot of similarities, common traits for your customers. It is the unique facts we want to uncover, things that will break down your customer list into multiple personas [Read More](https://blog.catalpha.com/5-questions-to-use-to-define-your-customer-personas) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-questions-to-use-to-define-your-customer-personas#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Content Creation](https://blog.catalpha.com/topic/content-creation) # [Developing a Brand: 5 Branding Tips to Help Your Company Stand Out](https://blog.catalpha.com/developing-a-brand-5-branding-tips-to-help-your-company-stand-out) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/Prince_at_Coachella_001.jpg) ](https://blog.catalpha.com/developing-a-brand-5-branding-tips-to-help-your-company-stand-out) Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful. [Read More](https://blog.catalpha.com/developing-a-brand-5-branding-tips-to-help-your-company-stand-out) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/developing-a-brand-5-branding-tips-to-help-your-company-stand-out#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing) # [Why Every Business Needs Market Research.](https://blog.catalpha.com/why-every-business-needs-market-research) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Graphic depiction of consumer research](https://blog.catalpha.com/hubfs/blog_images/Market-research-customers-competition.jpg) ](https://blog.catalpha.com/why-every-business-needs-market-research) Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product. [Read More](https://blog.catalpha.com/why-every-business-needs-market-research) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/why-every-business-needs-market-research#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Design](https://blog.catalpha.com/topic/design), [Product Development](https://blog.catalpha.com/topic/product-development) # [Across The Board Marketing Tips To Help Establish Your Company](https://blog.catalpha.com/across-the-board-marketing-tips-to-help-establish-your-company) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/images/Helpful-Marketing-Tips.jpg) ](https://blog.catalpha.com/across-the-board-marketing-tips-to-help-establish-your-company) Marketing your business can be tough at first, but not if you plan things carefully. In order to do so, there are a few things you're going to want to know about. [Read More](https://blog.catalpha.com/across-the-board-marketing-tips-to-help-establish-your-company) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/across-the-board-marketing-tips-to-help-establish-your-company#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing) # [Tips To Sell Your Products Into Big Box Stores](https://blog.catalpha.com/what-it-takes-to-sell-to-large-chain-stores) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/images/HOW-TO-SELL-TO-BIG-BOX-STORES.jpg) ](https://blog.catalpha.com/what-it-takes-to-sell-to-large-chain-stores) ## **A conversation with a professional marketing manager and how their company sells new products into big retail stores.** Catalpha:    *I'm talking with Tracy today.  She is the **Retail Marketing Manager** for a large consumer health products company.  Tracy, if you could tell me a little bit about what your responsibilities are?* Tracy:     Sure. My responsibilities are to build out the marketing programs within retail. So that's creating the tools for the stores, whether that's indoor events or signage or it could be coupons.  I'm driving traffic to the store in the Sunday paper, and driving traffic to the aisles and increase the sales in the stores. As well as working with each individual retailer on their marketing program. And part of that is supporting our sales team and getting them the tools they need to make sales calls, trade shows and trade ads to sell our products into stores. [Read More](https://blog.catalpha.com/what-it-takes-to-sell-to-large-chain-stores) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/what-it-takes-to-sell-to-large-chain-stores#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Retail](https://blog.catalpha.com/topic/retail) [«Back](https://blog.catalpha.com/topic/marketing/page/6) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/marketing/page/8) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)