The pharmaceutical industry stands for one of the most demanding industries in the world and as such has a developed set of packaging quality control rules and regulations under the authority of the FDA.
The specific regulations relate to a whole range of necessary activities in the production, research, creation of new products, their protection and market placement.
Read MoreTopics: Marketing, Packaging Design
High priced products have always been a tougher sale. Technology has changed the way we shop but hasn’t shortened the process. What has changed is where people access information and recommendations. It’s easier to get a lot of information quickly without going to the library.
Read MoreTopics: Advertising, Branding, Marketing, Market Expensive Products
Brand masters know they need a meaningful, long-term relationship with their primary customers. Patriot’s and Raven’s are not the only companies needing raving fans. Studying successful names like Dorito’s and Coca-Cola will reveal the principles that will lead your business to build sustainable growth and brand impression.
Here are 3 strategies taken from our 30 years of working with international and national brands.
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Do you truly know who your best customers are? Do you know what motivates them to purchase? Most times I ask my clients this there often identify every demographic because they don't want to walk away from any prospect. Let's admit it is difficult to work on your own marketing.
Running your business is more enjoyable than digging through dry facts or looking for data that is asked for by these 5 key questions.
There will be a lot of similarities, common traits for your customers. It is the unique facts we want to uncover, things that will break down your customer list into multiple personas
Read MoreTopics: Marketing, Business Management, Inbound Marketing, Content Creation
Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.
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Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.
Read MoreTopics: Marketing, Design, Product Development
Marketing your business can be tough at first, but not if you plan things carefully. In order to do so, there are a few things you're going to want to know about.
Read MoreTopics: Marketing