--- title: Marketing Insights Blog - Informative posts to help grow your business! | Inbound Marketing (2) description: Inbound Marketing | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (2) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [How email subject line affects open rates.](https://blog.catalpha.com/how-email-subject-line-effects-open-rates) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Info graphic comparing different email subject lines ](https://blog.catalpha.com/hubfs/blog_images/Top-10-keywords-subject-lines.jpg) ](https://blog.catalpha.com/how-email-subject-line-effects-open-rates) I find it time consuming to go through emails that don’t have subject lines. When I need a client’s attention and fast response the subject line lets my client know what I am writing about. I don’t need to include “Urgent.” The purpose of an email as is in any direct response campaign is to get the recipient to take a specific action. We stress the importance of keyword in a website and they are as important in the email subject line. Consider the keywords that would motivate a customer to click on a result in a Google search. A subject line has that same opportunity to motivate the action to open it. [Read More](https://blog.catalpha.com/how-email-subject-line-effects-open-rates) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-email-subject-line-effects-open-rates#comments-listing) Topics: [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Email Marketing](https://blog.catalpha.com/topic/email-marketing), [Content Creation](https://blog.catalpha.com/topic/content-creation) # [3 Tips For Better Content](https://blog.catalpha.com/3-tips-for-better-content) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/get-attention.jpg) ](https://blog.catalpha.com/3-tips-for-better-content) Did you know that you only have approximately 10 seconds to get a customer's attention? While [quality web design](https://catalpha.com/services/website-design/) has a lot to do with this, many underscore content's role in customer attention, retention, and continual organic traffic and turnaround for your business. Often, content is underscored in the grand scheme of web marketing strategies. [Read More](https://blog.catalpha.com/3-tips-for-better-content) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-tips-for-better-content#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) # [How to Use Inbound Marketing to Attract More Customers](https://blog.catalpha.com/how-to-use-inbound-marketing-to-attract-more-customers) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/inbound-marketing-machine.jpg) ](https://blog.catalpha.com/how-to-use-inbound-marketing-to-attract-more-customers) ## What is inbound marketing and how does it differ from outbound marketing? To help you better understand what inbound marketing strategies are and what they do, let us first define their opposite. When you receive a 'cold call' from a telemarketer or get a knock on your door from a knife salesperson, this is outbound marketing. This kind of marketing is not only ineffective, but it is also difficult to track its return on investment or optimize the approach. [Read More](https://blog.catalpha.com/how-to-use-inbound-marketing-to-attract-more-customers) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-use-inbound-marketing-to-attract-more-customers#comments-listing) Topics: [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) # [What Coca-Cola Can Tell us About Effective Branding](https://blog.catalpha.com/what-coca-cola-can-tell-us-about-effective-branding) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/branding-coca-cola.jpg) ](https://blog.catalpha.com/what-coca-cola-can-tell-us-about-effective-branding) Building an effective [inbound marketing campaign](https://blog.catalpha.com/how-does-inbound-marketing-even-work) is essential to increasing the digital traffic and revenue of any aspiring company. When it comes to effectively branding your company through creative advertising and a good inbound marketing strategy, sometimes it's wise to take notes from the greatest and most successful companies. Take Coca-Cola for example. Coca-Cola is one of the most successful established brands in existence. Like 30% of the most successful companies in existence, Coca-Cola was established before 1900 and continues to create a legacy with their brand, over a century later. [Read More](https://blog.catalpha.com/what-coca-cola-can-tell-us-about-effective-branding) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/what-coca-cola-can-tell-us-about-effective-branding#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) # [Avoid These 4 Content Writing Mistakes](https://blog.catalpha.com/avoid-these-4-content-writing-mistakes) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/content-writing.jpg) ](https://blog.catalpha.com/avoid-these-4-content-writing-mistakes) --- Your published content whether it is your blog, website or your email correspondence creates an impression on your readers. Have you seen comments on posts criticizing spelling or grammatical errors? So many feel that we can write as we would talk or take notes. That may be acceptable with a close friend or someone you work with in a casual setting, but for people who are not in your profession it leaves them out of the conversation or worse. They are unimpressed with your knowledge and professionalism so they move on to a competitor who they feel has better writing skills. [Read More](https://blog.catalpha.com/avoid-these-4-content-writing-mistakes) 3 Comments [Click here to read/write comments](https://blog.catalpha.com/avoid-these-4-content-writing-mistakes#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Website Design](https://blog.catalpha.com/topic/website-design), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail) # [The Rise of Email Marketing Use in Emerging Economies](https://blog.catalpha.com/the-rise-of-email-marketing-use-in-emerging-economies) Posted by [Marina Iermolaieva](https://blog.catalpha.com/author/marina-iermolaieva) - [Tweet](https://twitter.com/share) In the last couple of decades, the businesses all over the world have witnessed a tremendous growth email marketing platforms. As such, countries previously qualified as “poor” are now seen as future economic powerhouses. Nations such as India, Nigeria, Brazil, Indonesia, and China are just a few that have attained immense economic growth because of various online marketing strategies. Naturally, the rise of previously less-developed nations has prompted the use of “technological” mediums to conduct business activities. [Read More](https://blog.catalpha.com/the-rise-of-email-marketing-use-in-emerging-economies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-rise-of-email-marketing-use-in-emerging-economies#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [Top Tools to Boost Your Social-Media Productivity](https://blog.catalpha.com/top-tools-to-boost-your-social-media-productivity) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-1242432515-jpg/images/social-media-graphic.jpg) ](https://blog.catalpha.com/top-tools-to-boost-your-social-media-productivity) Nearly every business includes social media in their marketing mix. Larger companies have the man power or budgets to allocate to their SMC. As a business owner your goal is to find where your prospects are online so you can be in front of them. A[ social media consultant](https://blog.catalpha.com/choosing-a-social-media-consultant) can assist with targeting your efforts to get the most from your SMC investment. Every ones customers are active on some social platform even if their age demographic is 55-64. [That age group is the fastest growing segment on Twitter. ](https://www.fastcompany.com/3021749/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra) [Read More](https://blog.catalpha.com/top-tools-to-boost-your-social-media-productivity) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/top-tools-to-boost-your-social-media-productivity#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [SEO](https://blog.catalpha.com/topic/seo) [«Back](https://blog.catalpha.com/topic/inbound-marketing/page/1) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/inbound-marketing/page/3) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. 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