--- title: Marketing Insights Blog - Informative posts to help grow your business! | Branding (6) description: Branding | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (6) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Successful Young Candy Entrepreneur Shares His Sweet Success Secrets](https://blog.catalpha.com/candy-entrepreneur-shares-his-sweet-success-secrets) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![candy-packaging](https://blog.catalpha.com/hubfs/dave-slider.jpg) ](https://blog.catalpha.com/candy-entrepreneur-shares-his-sweet-success-secrets) The following is a recent interview I had with the owner of [Dave's Sweet Tooth Toffee](https://www.davessweettooth.com/) - Andrew Chmielewski.  Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others.  I spent a few minutes with Andrew recently as he gave me the '411' of his success… **** [Read More](https://blog.catalpha.com/candy-entrepreneur-shares-his-sweet-success-secrets) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/candy-entrepreneur-shares-his-sweet-success-secrets#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design) # [Kickstart Your Campaign: Incorporating Video In Your Marketing Strategy](https://blog.catalpha.com/kickstart-your-campaign-incorporating-video-in-your-marketing-strategy) Posted by [Andre Oentoro](https://blog.catalpha.com/author/andre-oentoro) - [Tweet](https://twitter.com/share) [![concepting-ideas](https://blog.catalpha.com/hubfs/blog_images/concepting-ideas.jpg) ](https://blog.catalpha.com/kickstart-your-campaign-incorporating-video-in-your-marketing-strategy) Content marketing is ever-evolving. Years ago, blog posts were a hit but nowadays, a blog post without any images or videos is as good as nothing (according to Google). Thanks to the growth of social media platforms and Google’s algorithms, content marketers are always looking for the next strategy to end up first on the search results page. [Read More](https://blog.catalpha.com/kickstart-your-campaign-incorporating-video-in-your-marketing-strategy) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/kickstart-your-campaign-incorporating-video-in-your-marketing-strategy#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Content Creation](https://blog.catalpha.com/topic/content-creation) # [How To Assemble Different Types Of POP Floor Displays (Video)](https://blog.catalpha.com/how-to-assemble-different-types-of-pop-floor-displays) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![pop-floor-display-assembly-video](https://blog.catalpha.com/hubfs/pop-floor-display-assembly-video.jpg) ](https://blog.catalpha.com/how-to-assemble-different-types-of-pop-floor-displays) I'm going to show you three different custom floor displays that we've created and how to assemble them. [Read More](https://blog.catalpha.com/how-to-assemble-different-types-of-pop-floor-displays) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/how-to-assemble-different-types-of-pop-floor-displays#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Package Printing](https://blog.catalpha.com/topic/package-printing) # [Death Of Brands-5 Companies That Didn't Make It-Infographic](https://blog.catalpha.com/death-of-brands-5-companies-that-didnt-make-it-infographic) Posted by [milkwhale.com](https://blog.catalpha.com/author/milkwhale-com) - [Tweet](https://twitter.com/share) [![death-of-brands-infographic-feature-image](https://blog.catalpha.com/hubfs/death-of-brands-infographic-feature-image.jpg) ](https://blog.catalpha.com/death-of-brands-5-companies-that-didnt-make-it-infographic) In the past 2 decades many big brands have met their demise. The circumstances vary, from the obvious "It's only a matter of time" to shockingly abrupt market disruptions. Brands that seemed ubiquitous can disappear given the right set of circumstances and changes in traditional markets. Remember - There is no such thing as "To Big To Fail." In this Infographic, we examine 5 prominent companies who have, somewhat surprisingly, met their demise. [Read More](https://blog.catalpha.com/death-of-brands-5-companies-that-didnt-make-it-infographic) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/death-of-brands-5-companies-that-didnt-make-it-infographic#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding) # [Building Strong Brands For Snack Food Products](https://blog.catalpha.com/building-strong-brands-for-snack-food-products) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![daves-product](https://blog.catalpha.com/hubfs/daves-product.jpg) ](https://blog.catalpha.com/building-strong-brands-for-snack-food-products) Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products.  We were brought on to create that look across [packaging](https://catalpha.com/services/packaging-design/), [point of purchase](https://catalpha.com/services/packaging-design/custom-corrugated-cardboard-point-of-purchase-displays/), [website](https://catalpha.com/services/website-design/) and even [tradeshow display](https://catalpha.com/services/packaging-design/portable-tradeshow-displays/). [Read More](https://blog.catalpha.com/building-strong-brands-for-snack-food-products) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/building-strong-brands-for-snack-food-products#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design) # [Drive Brand Awareness with Loyalty](https://blog.catalpha.com/drive-brand-awareness-with-loyalty) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![drive-brand-awareness-car-tunnel](https://blog.catalpha.com/hubfs/drive-brand-awareness-car-tunnel.jpg) ](https://blog.catalpha.com/drive-brand-awareness-with-loyalty) Immediately you think of the old loyalty programs, earning points to get a reward. That’s part of what this is about. How does Starbucks and Chic-Fil-A have such loyal of repeat customers that will only buy one brand of coffee and drive an extra mile to get to Chic-Fil-A? These customers [want more than convenience.](https://www.brandingstrategyinsider.com/2016/07/brand-loyalty-versus-brand-convenience.html#.XPlgent7kUF)  [Read More](https://blog.catalpha.com/drive-brand-awareness-with-loyalty) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/drive-brand-awareness-with-loyalty#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Create a Brand Name to Remember](https://blog.catalpha.com/create-a-brand-name-to-remember) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![on-top-of-mountain-planting-flag](https://blog.catalpha.com/hubfs/blog_images/on-top-of-mountain-planting-flag.jpg) ](https://blog.catalpha.com/create-a-brand-name-to-remember) It’s fascinating looking at all the product and company names that you come across daily whether it’s a B2B or B2C company. There are many companies that have been around 100 years or more that are still highly recognized and respected. They have persevered the generational changes adapting strategy to the times. Some have made modifications to their name or logo as part of their adapting technique. [Read More](https://blog.catalpha.com/create-a-brand-name-to-remember) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/create-a-brand-name-to-remember#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Rebranding](https://blog.catalpha.com/topic/rebranding) [«Back](https://blog.catalpha.com/topic/branding/page/5) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/branding/page/7) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)