CBD products have become increasingly popular and the marketplace is becoming more competitive as more companies enter the space. In 2019, the U.S Department of Agriculture started accepting hemp production plans with more than 17 different states and tribes across the country having their plans approved. With even more state and tribal plans in progress, the market is set to become even more saturated in the near future.
Read MoreTopics: Branding, Packaging Design, CBD Product Packaging
With the fast-paced nature of marketing and new brand ideas popping up all the time, it is hard not to get caught up with creating new ways of marketing your brand.
However, it is vitally important that you are consistent with the ways in which you promote your brand with its styles, designs, values and messaging.
Brands can have multiple effects; they can attract customers with their brand personalities as well as keep customers loyal to the business.
The businesses that become bored with their brands too quickly and constantly want to create original ideas for keeping up with current trends, usually jeopardize their brand.
Keeping up with current trends is not a bad thing, it can ensure that your brand does not get outdated. However, some companies may sacrifice other important elements of the brand if it is changed too much.
Keeping the brand consistent is especially important, if your brand is constantly changing over different platforms then it can have negative effects.
Read MoreTopics: Branding, Marketing, Rebranding
Catalpha was recently featured in the May edition of Digital Publishing Solutions magazine. DPS is a publication read by the nation’s top industry print professionals. Their issues highlight interviews, product features and company profiles along with up to date content covering what’s new in the industry. The following is an article interviewed and written by editor, Cassandra Balentine. It highlights Catalpha's professional branding and design capabilities and how our unique packaging and point of purchase displays are printed digitally.
Brand owners often contend with similar products from their competitors on a store shelf. First impression is of utmost importance, and it's where packaging plays a pivotal role.
Digital print technologies present opportunities to add value throughout the creative and production processes.
To ensure success, brands both big and small look to professional designers and marketers to launch and promote new products.
Read MoreTopics: Branding, Packaging Design, Point of Purchase Displays, Print
With so much being written and published about the impacts of coronavirus and the threats it poses for your business, it might feel like the post-pandemic future is something that will never arrive. Nevertheless, as a business owner, it is important to start thinking about how to adjust your business practices and processes to thrive in the emerging “new normal.” While product packaging has received some attention related to considerations about transmitting COVID-19, it is important to think beyond the health implications of packaging pandemic-related products.
Read MoreTopics: Branding, Packaging Design
Branding and packaging for medical marijuana and CBD products need to be a priority for anyone involved in this growing industry. As one of the more exotic commodities on the market today, the number of businesses involved in selling medical marijuana and CBD is increasing all the time. In this increasingly competitive marketplace, it is important not to get lost in the smoke and haze. Applying classic business and marketing principles to selling and marketing the product is essential to run a viable business and to build a reputable brand.
Read MoreTopics: Branding, Packaging Design, CBD Product Packaging
The New Year is all about planning and making changes for the better. Most people know this on a personal level, but it is just as relevant and important for those who run a business. As we shift into 2020, there are many things that business owners can benefit from considering during this time.
In particular, this time of year is a good chance to re-evaluate the branding of your business. Conduct a bit of an audit on some of the things that you may have neglected to consider throughout last year and make some resolutions to improve these things in the coming months.
Read MoreTopics: Branding
The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski. Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others. I spent a few minutes with Andrew recently as he gave me the '411' of his success…
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Topics: Branding, Rebranding, Brand Loyalty, Food Packaging Design