Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With users spending 53 minutes on Instagram daily, it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity.

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Updated 10-6-23

The simple answer is yes, but it really isn’t a simple matter.

When done correctly you will grow your business value significantly. 

It is often the reason for buying a competitor and a complimentary product line.

Initially, the evaluation of synergies, existing brand awareness and brand disruption must be done. This provides the foundation of developing the strategy (long and short-term) for bringing the multiple brands and products under 1 (0ne) umbrella brand.

Assign a group to the task and expect disagreements. Varying view points helps insure a variety of perspectives will be evaluating the issues you can face ahead of implementing strategies.

Studies can be done to show the outcome you want, but being biased won't provide an accurate picture of the situation and ability to rebrand successfully.

To begin with, you must understand the “individual product and its brand awareness” and how it works within the big picture of the main brand.  Also consider the individual target audience of each product and brand.

Being thorough in looking at these facts will determine which brand is the strongest to use as the umbrella brand and whether it is appropriate main identity for every product.

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I've been dealing with one reoccurring issue in the last few days, poor customer service. Just today I waited at the drive up window at the major pharmacy to get service. I could see someone at the drive up counter with a tag that said "Team Leader". She was taking a long time typing and looking at a monitor that blocked the view of her face. Then when she was finished on the computer monitor she just turned and left. That wasn't neighborly.

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Digital media has offered brands of all kinds the ability to reach large markets, and to do so more easily than ever before. However, it has also provided consumers with an unprecedented amount of options—which means that they have become notoriously fickle. These days, many entrepreneurs believe that brand loyalty is practically a thing of the past. Because consumers have so many options, they’re apt to desert your products or services the moment something new catches their eye. However, it’s still possible to hang on to your audience and even create a die-hard fan base for your brand. You just need to be strategic in your approach.

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Consumer impression of your brand value is most often tied directly to your price and the retailer where it is sold. It's why you will never see certain products in Walmart. Even with the massive disruption technology has had on how people shop, sales and discounts still get people in the door leading to customer acquisition and repeat sales. Shoppers will always have a brand preference as long as brands differentiate and engage, but guaranteeing loyalty requires a consistency and engagement.

Many marketing guru’s are putting out false stories that brand loyalty isn’t possible with Gen Xers. They are also stating retail stores are passe, online will kill retail. I’m going to throw down my claim, based on history, experience and closely watching the industry… retail won’t die. Shoppers will always want to touch and see a product as part of the purchasing process. People will always want instant gratification and be able to walk out of a store with their purchase in had without waiting for shipping or a drone delivery.

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