Hi. This is Don Keller and I've got a branding minute here for you.
I've got a story about a brand that I saw recently that I really liked and I thought, hey this would be really interesting to the people that come to my site and to my blog and obviously to my YouTube channel.
Read MoreTopics: Branding, Packaging Design, Food Packaging Design
High priced products have always been a tougher sale. Technology has changed the way we shop but hasn’t shortened the process. What has changed is where people access information and recommendations. It’s easier to get a lot of information quickly without going to the library.
Read MoreTopics: Advertising, Branding, Marketing, Market Expensive Products
You've developed your product and tested it with focus groups. Your customer feedback on its effectiveness is fantastic.
You've also done your social media campaigns and spent most of what your budget allows for advertising and marketing.
You've poured all your time and resources into the product. Now it's time to watch it fly off the shelves.
When you decided to make the jump, and launch in retail outlets, you also decided to cut costs by letting your product go on a shelf.
Of course, it happens to be sitting right next to its competition.
Read MoreTopics: Point of Purchase Displays
I was standing in the grocery store staring at the shelf looking for my brand.
Becoming frustrated, I tracked down an employee to help me find the brand I had to have. They brought me back to where I had been standing and pointed to a box I’d overlooked.
There it was, the product I wanted, but the package had a whole new look. The logo was smaller and the background color had changed.
Read MoreTopics: Packaging Design, Rebranding
Point of purchase displays are a great addition to your product marketing and if done well, can move products better than shelf sales. Knowing how to effectively design and produce a display is essential to your POP success. Here are 10 Tips that can help you build better displays...
Read MoreTopics: Point of Purchase Displays
Did you know that a product’s packaging can be as important as the product itself? Yes, the packaging does not just contain and protect the product inside, but also contributes to the whole product experience and educates and informs potential customers how that company and product is different from others. In other words, proper packaging gives businesses an effective way to make a good impression on potential consumers and win them over. Retail packaging plays a huge role in deciding if a particular product will succeed or fail in the market. Studies indicate that a huge 75% of packaged products fail to earn even £6 million in the first year due to ineffective packaging.
Read MoreTopics: Packaging Design
Topics: Branding, Product Development
