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Marketing Insights

Karen Smith

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The Ins and Outs of Great Product Packaging

Posted by Karen Smith

Did you know that a product’s packaging can be as important as the product itself? Yes, the packaging does not just contain and protect the product inside, but also contributes to the whole product experience and educates and informs potential customers how that company and product is different from others. In other words, proper packaging gives businesses an effective way to make a good impression on potential consumers and win them over. Retail packaging plays a huge role in deciding if a particular product will succeed or fail in the market. Studies indicate that a huge 75% of packaged products fail to earn even £6 million in the first year due to ineffective packaging.

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Topics: Packaging Design


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