NOT LISTENING TO YOUR CUSTOMERS

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Brand masters know they need a meaningful, long-term relationship with their primary customers. Patriot’s and Raven’s are not the only companies needing raving fans. Studying successful names like Dorito’s and Coca-Cola will reveal the principles that will lead your business to build sustainable growth and brand impression.

Here are 3 strategies taken from our 30 years of working with international and national brands.

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20 years ago agency reps started using “branding” for every situation and client, leveraging the term to increase their influence and authority without concern for their customers. They were never out to create a “brand” for the majority of their clients.

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A Definitive Guide That Explains The Steps Necessary To Package Any Product

We've developed a series of 8 videos to help you understand the product packaging design process.  These videos describe almost everything you need to know to get your product packaged.  Design is impossible for me to teach in this short blog, but should you have those skills, our guide can get you further down the road to having your product packaged.

The parts in order are:

1. The Initial Consultation	2. Estimating the Project	3. Creating The Dieline	4. Creative Brief & Market Research
5. The Design Phase	6. Design Refinement	7. Photography	8. Printing Your Package

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From time to time, I interview different package suppliers to give my blog readers a better understanding of the type of packaging that is available to them.

I hope this type of interview brings clarity to those that want plastic packaging, but just don’t have the knowledge of where to start.

Following is a conversation I had with PowerPak, a blister & clamshell manufacturer in San Diego, who also sells blister or clamshell sealing machinery. They have a very long history of blister packaging, in fact, they invented the process in 1949!

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One of the best early investments you can make for the future of your business is to invest in professional packaging design.

High-quality packaging will supercharge your business to a brand new level.

For most consumer products, we believe, package design is the single most sales-effective and cost-efficient marketing tool.

Here are just a few examples of how investing in packaging design or redesign can result in a big payoff:

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Perhaps one of the biggest challenges that business start-ups face in an ever-growing selection of consumer goods is how their new products can get noticed. How can one understand what a customer sees and looks for when he’s faced with a plethora of packaging on a grocery shelf?

In market research, focus groups and consumer testing are ways to learn what a customer thinks, but in truth, 90% of purchasing decisions are made from our subconscious. Luckily, neuormarketing techniques are there to help you see the cognitive and emotional responses of consumers and truly understand what determines their preference for a product and how to design packaging.

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Eye Tracking

An objective method to gain insight into how consumers make purchasing decisions is with eye tracking which can be in store when a consumer is looking at packaging.

Eye tracking has been around for many years, but it was in the 1980s when commercial eye trackers began to become available. The devices were small, lightweight, and made use of infrared light technology that are still used by a number of eye trackers to this day. The technology behind eye trackers is complex, but this infographic will tell you more about eye trackers in more digestible information.

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