Marketing Insights

Karen Kerski

Recent Posts

Why it's hard to market expensive products

Posted by Karen Kerski

High priced products have always been a tougher sale. Technology has changed the way we shop but hasn’t shortened the process. What has changed is where people access information and recommendations. It’s easier to get a lot of information quickly without going to the library.

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Topics: Advertising, Marketing, brand, market expensive products

How To Avoid Failure and Have an Awesome Package Design

Posted by Karen Kerski

I was standing in the grocery store staring at the shelf looking for my brand. Becoming frustrated, I tracked down an employee to help me find the brand I had to have. They brought me back to where I had been standing and pointed to a box I’d overlooked. There it was, the product I wanted, but the package had a whole new look. The logo was smaller and the background color had changed.

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Topics: Packaging Design, package design, rebrand

Biggest Branding Mistakes: #1

Posted by Karen Kerski

NOT LISTENING TO YOUR CUSTOMERS

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Topics: Branding, Product Development

What Is A Brand?

Posted by Karen Kerski

20 years ago agency reps started using “branding” for every situation and client, leveraging the term to increase their influence and authority without concern for their customers. They were never out to create a “brand” for the majority of their clients.

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Topics: Branding

Digital Purchasing Habits You Need To Know

Posted by Karen Kerski

It has been 10 years since iPhone was launched changing the way we keep in touch and shop. Here are some interesting stats that should be used to plan and execute your website and marketing plans. Consumers are demanding innovative ecommerce shopping experiences. Those "smart" businesses that innovate will benefit with an increase their customer base and bottom line.

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Topics: Ecommerce, Website Design, content

20 Things A Restaurant Customer Hates But Won’t Tell You

Posted by Karen Kerski

Restaurant and food business is tough. But you got into it because of your love for food. You have an advantage many businesses don’t. You and your staff interact with your customers everyday and have the opportunity to know first hand what they like, don’t like and would love to have from you.

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Topics: Advertising, Branding

Website and Blog Content That Doesn't Work

Posted by Karen Kerski

Writing and posting to improve ranking is not just about the quantity. Many advisors will tell you more is better and that can be true. But the reality is that writing content that is not created around your SEO strategy will have limited ability to produce results. Frequency of posting new content has significant impact on the results of your SEO efforts efforts. Equally important is that the content supports the keywords you are claiming as your expertise.

I have seen a company providing deep tech support to clients posting blogs about accounting and tax strategy. They aren't accountants, CPA's nor offering small business operating consultation. A blog about tax deadlines is not supporting their core service ~ protecting their customers digital assets and computer hard and software function.

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Topics: Website Design, SEO, content, blog

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