Why are eCommerce trends so important in 2021? The answer is easy. Ecommerce helps reduce your costs, and means your store is open 24/7, and 365 days per year, and is easy and convenient to access using the internet. Finally, the marketing options with eCommerce are quite advanced, meaning getting the word out about your product or service is easier than it once was. With eCommerce on an astronomic rise, what trends can we expect to see in the upcoming months, and how can you use them to your advantage?
Voice Commerce Will Rise
Voice search is convenient when you are on the move, and simply must search or shop. A rising number of people rely on voice commands to communicate with their voice assistants, smart speakers or elements of their smart homes, and this trend is not one to ignore.
Optimize your web page and product descriptions for voice search, and make it possible for people to find your product without even using their hands or fingers.
A rising number of people rely on voice commands to communicate with their voice assistants, smart speakers...
Omnichannel Shopping Will Become the New Norm
Lauren Davis (Just After Midnight) said recently, "Omnichannel selling will become the new normal. This could potentially be disruptive in an interesting way, but the bottom line is omnichannel selling, and those kinds of capabilities will be cheaper and more accessible.” To take advantage of this trend, consider creating a cohesive buying and brand experience across all platforms. Expect to see more enterprises go where the customers are, and connect with them on their own level.
AI Will Enhance the Ecommerce Experience
AI is being used to automate the shopping and purchasing process, to make it more intuitive for the shopper. Ron Smith, Editor in Chief of The Digital Outdoor noted that, “People want to know that brands care about them, and AI will be programmed accordingly. We have currently seen the opposite behavior on social media, where AIs learn from humans’ more negative remarks, but it’s highly likely that consumers will crave the impact.”
New Payment Options Will Emerge
With the rise of eCommerce, we can certainly expect to see new payment options popping up. In China, sending money is as easy as tapping a friend's name or scanning a QR code in WeChat (their main social media platform). The USA has also started to use QR codes to connect users directly with websites for food menus or general information.
In China, sending money is as easy as tapping a friend's name or scanning a QR code...
No matter the payment method, we can expect to see a lot of options in the upcoming years. New payment options are a great way to make your business available to a previously untapped market, and open up a (literal) world of possibilities.
Brands Will Continue to Adopt Dynamic Pricing
Airbnb, one of the world’s most recognizable C2C homestay platforms, has been using dynamic pricing for years. Depending on the weekend, holidays, and analytics on projected bookings, Airbnb sends suggestions to hosts on what they should charge on any given weekend. We can expect to see this trend catch on, as customers love a good deal, and know when pricing is fair or bloated.
Increase of Sustainability Practices
According to a new report by Garnier, 73% of UK consumers want to be more sustainable in 2021. Sustainability is becoming more important than ever. Since COVID showed us what life would be like without things like shipping and supply chains (and going outside).
Many businesses are lowering their operational costs by going fully digital
Many businesses are lowering their operational costs by going fully digital, and are equipping themselves with network security equipment, cloud computing capabilities, and apps to automate everything from the creation to the delivery process.
Customer Service is King
It’s important to beef up your customer service capabilities, to make up for the lack of personal attention that won loyal customers in the pre-COVID era. Consider implementing easier shipping options, or give customers access to things like the USPS shipping calculator, where they can determine how much shipping will cost, early in the buying process. Being upfront and transparent with customers lets them know you care about their experience.
Online buying will not be limited to B2C products.
Before 2020, eCommerce was booming in the world of fashion and gadgets, with real growth on the horizon. When COVID stopped life as we know it, eCommerce became the only way to shop for clothes, gadgets and everyday things like food or furniture.
When COVID stopped life as we know it, eCommerce became the only way to shop for clothes, gadgets and everyday things like food or furniture.
Smart businesses started offering almost anything in the world for delivery. This shift has forced many businesses to rethink their strategies to keep up with demand and trend.
Ecommerce is an unstoppable force, and promises to have real longevity. We could easily imagine a day where we order everything from our food to our cars online. Keeping up with the changing times will certainly make or break your business, so watch closely!
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