Catalpha was recently featured in the May edition of Digital Publishing Solutions magazine. DPS is a publication read by the nation’s top industry print professionals. Their issues highlight interviews, product features and company profiles along with up to date content covering what’s new in the industry. The following is an article interviewed and written by editor, Cassandra Balentine. It highlights Catalpha's professional branding and design capabilities and how our unique packaging and point of purchase displays are printed digitally.
Brand owners often contend with similar products from their competitors on a store shelf. First impression is of utmost importance, and it's where packaging plays a pivotal role.
Digital print technologies present opportunities to add value throughout the creative and production processes.
To ensure success, brands both big and small look to professional designers and marketers to launch and promote new products.
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