After 17 years, Coca-Cola recently changed their slogan from "Open Happiness" to "Taste the Feeling," as part a new plan to globally unite the company's brands. As part of their new strategy, Coca-Cola's upcoming slogan and brand image aims to rely on the product itself as means of advertising. Namely, rather than approaching each individual Coca-Cola product with a different brand identity, the company will instead use a "one brand" approach, with all products featuring "Taste the Feeling" as their tagline.

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Inspiring Packaging Designers Worldwide!

Are you starting a new packaging design or branding project in 2016? Then you're starting in the right place. We've updated our popular blog post of 2015's Top Ten Packaging Design Blogs into this year's best list.

This edited list contains some old favorites but also contains new upcoming blogs we thought did the packaging design industry proud.

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What is it?

First and foremost, users that visit your site should be able to tell what your site is all about and what services it offers within the first few seconds of navigation. If your brand or product isn't well known, your company name and URL should fit your business model and goals. You only have 10 seconds to capture the attention of a potential customer, so make it last!

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So you finally have creative, eye-catching product package design, and your web design is engaging and user-friendly. Your business is completely optimized now, right?

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As any website design agency will tell you, your website should be designed with your customer's user experience in mind.

Here are five ways to achieve this:

1. Sharpen Your Brand's Image

What does the customer want and need to know about you? What do they want and need from your website, mobile application and other digital services?

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Building an effective inbound marketing campaign is essential to increasing the digital traffic and revenue of any aspiring company. When it comes to effectively branding your company through creative advertising and a good inbound marketing strategy, sometimes it's wise to take notes from the greatest and most successful companies. Take Coca-Cola for example. Coca-Cola is one of the most successful established brands in existence. Like 30% of the most successful companies in existence, Coca-Cola was established before 1900 and continues to create a legacy with their brand, over a century later.

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As most marketing experts will tell you, creative and well executed custom packaging design is an effective means of branding your company. When developing your product packaging design, one of the most important aspects of design is color. Color has a major influence on consumers and the products they so choose to purchase through association. In fact, approximately 85% of a buyer's decision to purchase a product can be attributed to color. This phenomenon is referred to as color psychology.

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