Any quality branding company will tell you: with nearly one-third (30%) of the world's most valuable brands established before 1900, creating a memorable name and image is an absolute must. What's more, being afraid of change can be a critical mistake. Some of the largest brands changed their names over the years, and doing so has brought them tremendous success.
Read MoreTopics: Branding
For many companies, the number one priority is promoting their brand. A company's brand is important to connect with consumers and differentiates their products from competitors' offerings. Unfortunately, many companies are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a company can take their brand from boring to brilliant.
Read MoreTopics: Branding
As business owners and brand managers, we all have a vision of what we want our audience to experience and feel about our company and product. Positive impression is always celebrated. Criticism is hard to hear and we want to get past it as quickly as possible. How did you handle the most recent criticism? Did you approach it as a single unique issue or is there a strategy in place to remedy the impact?
Read MoreTopics: Branding, Marketing, Design, Business Management
Being in the ad business I can’t help but watch TV ads with a critical eye. Who is the target? What is the brand? Does it have the emotional tug to convert a sale? In short, is it effective? I try to figure out the brand or company the ad is for before they reveal it. Some companies do a great job branding their ads and others leave you wondering – do they really know their audience, what company/brand was that for? I have found myself wondering when the product advertised is for women if the ad was created by a man, because they totally missed the USP and audience pain motivator.
Read MoreTopics: Advertising, Branding, Marketing, SEO
You can’t create a great package if you don’t know how design works. And you can’t create a great package if you don’t know how packaging affects your consumer. There are 3 key responses that a package design need to get to achieve retail success: visual, rational and emotional.
Read MoreTopics: Branding, Packaging Design
We've had a number of calls lately from companies in the marijuana industry now blossoming in the Colorado, Washington and California areas. One thing that strikes me are many of these people just opening their doors and expecting customers. That may be true to start, but what's going to make them come back OR even be aware of you in the first place? Competition will grow as happens with every business and few will establish a brand that dominates, a brand value coveted by all.
Read MoreTopics: Branding, Marketing, Packaging Design
A company's brand needs to establish a lasting connection with consumers and differentiate their products from competitors' offerings. Unfortunately, many companies don't realize the value of branding and are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a you can take your brand from boring to brilliant.
Visual consistency is key to building and maintaining a strong brand. Coca Cola has used the same red and script logo for decades. All it takes is seeing a small portion of one letter against a field of red to bring the brand to mind. Having that level of recognition takes a consistant effort over a long period of time. When done correctly customers will associate your logo with the impression you have consistantly pushed out through all marketing efforts.
Read MoreTopics: Branding, Packaging Design, Design