Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.

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A longstanding luxury brand changes their logo and Twitter lights up with negativity.

Whether you are a loyal customer or not we all recognize Lord & Taylor. I personally prefer the classic script logo. The elegance and flow remind me of the their luxury brand image. It's saddens me when I read a post saying the reason for the update was the 20 and 30 year olds can't read script. Funny that you still are required to sign your name to important documents yet script is thought to be outdated.


It will be interesting to see whether their rebranding has an impact on the brands efforts to be contemporary. The reason to update a logo so drastically is to reinvent and re-engage. Tiffany hasn't felt the need to change tehir look with clean font on turquois box. Coca Cola Classic has kept their look as well.Do you have a strong opinion on these logos?

Does it stand up to the brand impression of make you think of a Sharpee marker?

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Branding is the glue that brings your business's product or service, website, packaging, imagery, and everything else together. Your brand identity is what determines your logo design, the look and feel of your web design, your product packaging design, your employee's uniforms, and so much more! To say that's it an important thing is truly an understatement; it's beyond critical to the success of your business.

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With the birth of England's His Royal Highness Prince Archie on May 6th, 2019, royal baby names are back in the news. If you are like me, your first thought is what's the big deal?

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Branding is the cornerstone of successful product marketing. Having a brand name that rolls off the tongue is as important as how it looks on the shelf. Coke, Pepsi, Ford, McDonalds, Dempsters, Sealy – all of these brands conjure images that are meant to hook the customer so they get a feeling every time they see or hear their names spoken.

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The digital age has created a dichotomy between consumers and organizations that is unlike anything the business world has encountered before. Thanks to social media, past customers can leave reviews, giving consumers a voice and holding businesses accountable for their actions. Plus, it's easier than ever for potential consumers to type a business name into a search engine to find all their dirty laundry.

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After 17 years, Coca-Cola recently changed their slogan from "Open Happiness" to "Taste the Feeling," as part a new plan to globally unite the company's brands. As part of their new strategy, Coca-Cola's upcoming slogan and brand image aims to rely on the product itself as means of advertising. Namely, rather than approaching each individual Coca-Cola product with a different brand identity, the company will instead use a "one brand" approach, with all products featuring "Taste the Feeling" as their tagline.

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