Product packaging not only serves as a means of attracting customers but also plays a critical role in protecting the product from damage, contamination, and spoilage.
In addition to providing a visual branding presence to consumers, packaging materials must be durable, resistant to moisture, and tamper-evident to ensure the safety and integrity of the product.
The packaging materials you use must also withstand varying temperatures, long storage periods, shipping, and other environmental factors.
This is particularly vital in the food and beverage industry but can also apply to other niches such as cosmetics and medical supplies.
In addition to product promotion, branding, and preservation, FDA labeling requirements also set forth specific guidelines for food packaging to provide consumers with detailed nutritional information about the food which must be taken into account in your packaging design.
Below, we take a closer look at what information must be listed on food packaging labels, and the specific formats to adhere to with your product packaging moving forward.