---
title: Marketing Insights Blog - Informative posts to help grow your business! (2)
description: We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (2)
---

###### Marketing Insights

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# [Package Redesigns That Win on Retail Shelves](https://blog.catalpha.com/package-redesigns-that-win-on-retail-shelves)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/Package-Redesigns-That-Win.jpg) ](https://blog.catalpha.com/package-redesigns-that-win-on-retail-shelves)

Product containers are more than just protective shells used for transportation and storage. They’re powerful tools for attracting attention from shoppers who face crowded displays.

Compelling box and wrapping concepts can convey your brand’s identity while standing out on crammed racks in checkout counters and vast wholesale warehouse aisles.

To maintain and expand market presence, it’s vital to invest in continuous parcel innovation. Continue reading as we examine successful modifications that crushed performance benchmarks.

[Read More](https://blog.catalpha.com/package-redesigns-that-win-on-retail-shelves)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/package-redesigns-that-win-on-retail-shelves#comments-listing)

 Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Product Development](https://blog.catalpha.com/topic/product-development), [Retail](https://blog.catalpha.com/topic/retail)

# [Super Sacks: Guide to Bulk Storage Solutions](https://blog.catalpha.com/super-sacks-guide-to-bulk-storage-solutions)

 Posted by [Brian Muema](https://blog.catalpha.com/author/brian-muema)

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[![Super-Sack-Bulk-Storage-to-expand-manufacturing-capability](https://blog.catalpha.com/hubfs/jumbo-bag-blog%20image.jpg) ](https://blog.catalpha.com/super-sacks-guide-to-bulk-storage-solutions)

Handling bulky amounts of material requires efficient and safe ways of bulk storage and transportation. Of these, [jumbo bags](https://www.fps.com/blog/large-jumbo-storage-bags/), also referred to as bulk bags or flexible intermediate bulk containers, or super sacks are among the most efficient and widely used. These large, flexible containers have transformed business operations involving bulk materials through a reliable and cost-effective alternative to more conventional storage.  

[Read More](https://blog.catalpha.com/super-sacks-guide-to-bulk-storage-solutions)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/super-sacks-guide-to-bulk-storage-solutions#comments-listing)

 Topics: [Product Development](https://blog.catalpha.com/topic/product-development), [CPG Products](https://blog.catalpha.com/topic/cpg-products), [Business Expansion](https://blog.catalpha.com/topic/business-expansion)

# [Everything Owned by Nestlé, Procter & Gamble, and Coca-Cola - 3 Global CPG Giants](https://blog.catalpha.com/every-company-owned-by-3-global-cpg-giants-nestlé-procter-gamble-and-coca-cola)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![All companies under the umbrella of Nestle, Proctor & Gamble and Coca-Cola](https://blog.catalpha.com/hubfs/Multi-Brand%20CPG%20Companies.jpg) ](https://blog.catalpha.com/every-company-owned-by-3-global-cpg-giants-nestlé-procter-gamble-and-coca-cola)

Ever wonder how often you interact with the world's largest Consumer Product Companies in your daily routine?

Brands like [Nestlé](https://www.nestle.com), [Procter & Gamble](https://us.pg.com), and [Coca-Cola](https://www.coca-colacompany.com) are more ingrained in our lives than we might realize. These corporate giants have such vast and diverse portfolios that their products are likely in every corner of your home.

From the food you eat, to the way you care for your personal hygiene, to how you clean your home and clothes, these companies have a hand in it all.

[Read More](https://blog.catalpha.com/every-company-owned-by-3-global-cpg-giants-nestlé-procter-gamble-and-coca-cola)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/every-company-owned-by-3-global-cpg-giants-nestlé-procter-gamble-and-coca-cola#comments-listing)

 Topics: [Branding](https://blog.catalpha.com/topic/branding), [CPG Branding](https://blog.catalpha.com/topic/cpg-branding), [CPG Products](https://blog.catalpha.com/topic/cpg-products)

# [10 Things That Can Affect Your Packaging Design Cost](https://blog.catalpha.com/10-things-that-can-affect-your-packaging-design-cost)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/10-Things-That-Affect-Packaging-Design-Cost%20copy.jpg) ](https://blog.catalpha.com/10-things-that-can-affect-your-packaging-design-cost)

Product presentation is your brand's silent ambassador, visually conveying your values and quality commitment as consumers review their choices on store shelves or receive their shipments from e-commerce sites.

It also serves as a defense tool, safeguarding the contents for its journey through the supply chain. Attaining the perfect container for your items involves several variables, each impacting the overall packaging design cost.

Continue reading as we examine ten common elements influencing the price tag for your physical product's outer protection design.

[Read More](https://blog.catalpha.com/10-things-that-can-affect-your-packaging-design-cost)

 2 Comments [Click here to read/write comments](https://blog.catalpha.com/10-things-that-can-affect-your-packaging-design-cost#comments-listing)

 Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [Package Printing](https://blog.catalpha.com/topic/package-printing), [CBD Product Packaging](https://blog.catalpha.com/topic/cbd-product-packaging)

# [10 Benefits Of Using A Product Packaging Manufacturer](https://blog.catalpha.com/10-benefits-of-using-a-product-packaging-manufacturer)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/10-Benefits-Using-Product-Packaging-Manufacturer2-2.jpg) ](https://blog.catalpha.com/10-benefits-of-using-a-product-packaging-manufacturer)

An often overlooked yet essential partner to many companies is their product packaging manufacturer. These specialists allow you to safely transport and present your wares to consumers in the wholesale and retail environment.

Unless you possess considerable background knowledge of the different types of raw materials and printing technologies associated with the industry, you’ll need their specialized capabilities to design and build containers unique to your brand.

Continue reading to learn about several key benefits you’ll enjoy when you let the experts create a customized and well-executed package solution for your physical products.

[Read More](https://blog.catalpha.com/10-benefits-of-using-a-product-packaging-manufacturer)

 1 Comment [Click here to read/write comments](https://blog.catalpha.com/10-benefits-of-using-a-product-packaging-manufacturer#comments-listing)

 Topics: [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [CBD Product Packaging](https://blog.catalpha.com/topic/cbd-product-packaging)

# [Successful CPG Companies of 2023 - Nestlé Still Leads The Way](https://blog.catalpha.com/successful-cpg-companies-of-2023-nestlé-still-leads-the-way)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/NESTLE-PEPSICO-LV-1.jpg) ](https://blog.catalpha.com/successful-cpg-companies-of-2023-nestlé-still-leads-the-way)

The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.

Typically, these items don't sit around unopened for very long. We use one or more of them every day.

Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.

 

These individually packaged units fall into many classifications but share many key characteristics.

In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.

[Read More](https://blog.catalpha.com/successful-cpg-companies-of-2023-nestlé-still-leads-the-way)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/successful-cpg-companies-of-2023-nestlé-still-leads-the-way#comments-listing)

 Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Product Development](https://blog.catalpha.com/topic/product-development), [Retail](https://blog.catalpha.com/topic/retail), [CPG Branding](https://blog.catalpha.com/topic/cpg-branding), [CPG Products](https://blog.catalpha.com/topic/cpg-products)

# [Optimizing Order Fulfillment for Business Expansion: Strategies and Practices](https://blog.catalpha.com/optimizing-order-fulfillment-for-business-expansion-strategies-and-practices)

 Posted by [Will Schneider](https://blog.catalpha.com/author/will-schneider)

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[![](https://blog.catalpha.com/hubfs/Optimizing-Order-Fulfillment%20copy.jpg) ](https://blog.catalpha.com/optimizing-order-fulfillment-for-business-expansion-strategies-and-practices)

Did you know that [65% of eCommerce businesses](https://airisx.com/10-common-mistakes-in-order-fulfillment/) use software solutions for order fulfillment?

This statistic alone highlights the pivotal role of efficient fulfillment processes in retaining customers and expanding your business.

Optimizing your order fulfillment process is not just about speeding up delivery; it's creating a seamless, reliable, and adaptable system that evolves with your growing customer base.

From the moment a customer orders to the final delivery, every step should be a well-oiled machine, ensuring order accuracy and timely delivery. 

Order fulfillment is a challenging yet rewarding journey. Adopting the right strategies, harnessing the latest fulfillment software, and optimizing your fulfillment network can transform your business from a market player to a market leader.

Let's look into smart ways to manage orders, find cool solutions for sending out products, and handle your stock in a way that keeps everything running smoothly.

All these steps are key to making your customers happy and helping your business stand out in the busy world of online shopping.

[Read More](https://blog.catalpha.com/optimizing-order-fulfillment-for-business-expansion-strategies-and-practices)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/optimizing-order-fulfillment-for-business-expansion-strategies-and-practices#comments-listing)

 Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [CPG Products](https://blog.catalpha.com/topic/cpg-products), [Business Expansion](https://blog.catalpha.com/topic/business-expansion)

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