Nestle, Coca-Cola, and Proctor & Gamble? You probably do, but have you thought about the many brands each own that are not under a universal name and why?

These are all decades old companies and they strategically expanded their product lines over years. And, they all have an on-going commitment of innovation and acquisition to insuring the company’s longevity.

This is important no matter your company size. A company must commit to its future with innovation and acquisition. For each of these processes the rules for vetting are unique.

This is also true for companies that offer a service and don’t have hard products. When you look at the history of retail, it’s understandable considering the changes technology and society has demanded of businesses.

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Creative food label design is crucial in grabbing consumers' attention and influencing their buying decisions.

Grocery store shelves and online storefronts are more crowded than ever, with upstart products appearing alongside traditional, well-known name brands, both vying for shoppers' line of sight engagement. How do you make food packaging stand out?

Continue reading to uncover the magic and know-how behind successful food packaging design initiatives.

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The package is the first point of contact a potential consumer makes with food products.

From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision.

Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers.

For brands aiming to stand out in the marketplace, packaging innovation is not just a choice but a requirement.

But how do you make creative food packaging?

What is the most popular food packaging?

What are the recent innovations in packaging?

We will cover these questions and look at food packaging history and innovations that have solidified their presence in today's marketplace.

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In the rapidly evolving world of packaging, innovation is the driving force that shapes industries and sets new standards for product presentation and consumer engagement.

A groundbreaking advancement in this landscape is the emergence of digital color printing of corrugated/cardboard materials.

This article explores the advantages, and the transformative impact that digital color printing has had on packaging, making low quantities affordable for product testing and introduction.

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In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition.

Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers. 

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In today's fast-paced and highly competitive consumer landscape, standing out from the crowd is paramount for any Consumer Packaged Goods (CPG) company.

A compelling and well-defined brand can be the difference between success and obscurity. This is where branding support services come into play – a unique set of services designed to shape, elevate, and amplify a brand's identity in the eyes of its target audience.

From brand strategy to logo and package design, website development, and marketing collateral creation, these services contribute to the brand's resonance and influence on consumers.

Below, we explore the importance of branding support services for CPG companies and how these services contribute to growth and profitability.

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In the competitive world of consumer product goods (CPG), establishing a solid brand identity and captivating customers' attention via packaging and new product displays is essential for success.

Amidst evolving retail landscapes, where in-store and online channels play significant and often supporting roles, cohesive branding support is crucial.  

This expertise helps CPG companies stand out from the crowd and promote seamless customer experiences across various touchpoints.

Below, we look at the crucial role of point-of-purchase displays in creating a solid brand identity, driving sales, and enhancing the overall customer experience. 

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