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Marketing Insights

Marketing Tips To Help Grow Your Small Business

Posted by Nick Rojas

Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.

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Topics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail

Tips to Make Customers Happier With Eco Friendly Shipping Options

Posted by Nick Rojas

Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over 2.14 billion online shoppers, worldwide.

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Topics: Packaging Design, Ecommerce, Package Printing, Retail

How Branding Improves Customer Perception of your Product

Posted by Jake S. Platt

Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.

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Topics: Branding, Marketing, Business Management, Brand Loyalty

The Evolution of eCommerce: Trends to Watch

Posted by Nick Rojas

Why are eCommerce trends so important in 2021? The answer is easy. Ecommerce helps reduce your costs, and means your store is open 24/7, and 365 days per year, and is easy and convenient to access using the internet. Finally, the marketing options with eCommerce are quite advanced, meaning getting the word out about your product or service is easier than it once was. With eCommerce on an astronomic rise, what trends can we expect to see in the upcoming months, and how can you use them to your advantage?

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Topics: Ecommerce

Here’s How Low Prices Can Hurt Your Business

Posted by Jake S. Platt

One of the key ingredients of success in the business world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome.

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Topics: Marketing, Business Management, Retail

Tips for Spreading Awareness of Your Online Business

Posted by Nick Rojas

What is Brand Awareness?

Brand awareness is the extent to which customers recognize your brand name when seeking out a product. For example, have you ever asked for Coke when you just wanted a soda? Or Tylenol when you just needed a painkiller? You might not be poised or planning to take over the world like these two brands, but building brand awareness can be as simple as ensuring customers know your business, choosing your product over others that might be cheaper, or searching for your specific business or product name online.

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Topics: Branding, Marketing

Tips To Get Your Product Into The Big-Name Stores

Posted by Don Keller

Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers.

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Topics: Marketing, Packaging Design, Retail

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