The cost of luxury goods is typically higher than that of comparable products, but their superior quality generally makes them a worthwhile investment.

However, a luxury product is not only judged by its quality; its packaging is equally important to customers.

Consumers seek a luxurious and exclusive experience from start to finish, and luxury packaging boxes are an integral part of their shopping journey.

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Product packaging not only serves as a means of attracting customers but also plays a critical role in protecting the product from damage, contamination, and spoilage.

In addition to providing a visual branding presence to consumers, packaging materials must be durable, resistant to moisture, and tamper-evident to ensure the safety and integrity of the product.

The packaging materials you use must also withstand varying temperatures, long storage periods, shipping, and other environmental factors.

This is particularly vital in the food and beverage industry but can also apply to other niches such as cosmetics and medical supplies.

In addition to product promotion, branding, and preservation, FDA labeling requirements also set forth specific guidelines for food packaging to provide consumers with detailed nutritional information about the food which must be taken into account in your packaging design.

Below, we take a closer look at what information must be listed on food packaging labels, and the specific formats to adhere to with your product packaging moving forward.

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You want customers to notice your product. But there’s a sea of competition on those cramped shelves. How can a CPG company possibly stand out?

If you are struggling to get inspired for your next food and packaging innovation, let us inspire you. Here are just five concepts for packaging innovations to get your creative juices flowing.

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A brand is the sum total of all interactions that your customer has with your company.

This means that your brand is not your logo or your jingle or your business card–it’s all of those things and more. 

 

Every interaction, from the service they get on the phone to the colors you use on the website–they all are creating the brand.

So when it comes to packaging, your brand has to convey a message both in quality and design. 

 

In the fast-paced world of business, creating a strong brand presence is crucial for success. One key element in shaping your brand's identity is consistent packaging design.

Consistent branding across all packaging materials can significantly enhance brand recognition, build trust with customers, and amplify your marketing efforts. 

 

In this blog post, we will explore the importance of brand consistency in packaging design and provide real-world examples to illustrate its impact.

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A strong brand is essential to the success of any business. It sets you apart from competitors and helps customers remember you. But what happens when your brand no longer resonates with your target audience? Without a strong brand, especially in today’s ever-competitive landscape, it can be very easy to become forgettable which can be detrimental to your business’ success moving forward. 

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POP displays are strategically positioned retail product displays that are separate from regular aisle shelves, designed to capture shoppers' attention as they navigate through the store. By integrating POP displays into your retail layout, you can create memorable interactions between shoppers and your products, helping your products stand out among competitors.

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Branding and packaging design must be seen as critical components of any business strategy. In today's business climate, consumers are often overwhelmed with the number of choices that they face when making even the most mundane purchases.

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