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Marketing Insights

Maintaining Brand Consistency Over Your Complete Brand Efforts

Posted by Don Keller

A brand is the sum total of all interactions that your customer has with your company.

This means that your brand is not your logo or your jingle or your business card–it’s all of those things and more. 

 

Every interaction, from the service they get on the phone to the colors you use on the website–they all are creating the brand.

So when it comes to packaging, your brand has to convey a message both in quality and design. 

 

In the fast-paced world of business, creating a strong brand presence is crucial for success. One key element in shaping your brand's identity is consistent packaging design.

Consistent branding across all packaging materials can significantly enhance brand recognition, build trust with customers, and amplify your marketing efforts. 

 

In this blog post, we will explore the importance of brand consistency in packaging design and provide real-world examples to illustrate its impact.

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Topics: Branding, Packaging Design, CPG Branding

5 Signs Your Business Needs a Brand Refresh

Posted by Don Keller

A strong brand is essential to the success of any business. It sets you apart from competitors and helps customers remember you. But what happens when your brand no longer resonates with your target audience? Without a strong brand, especially in today’s ever-competitive landscape, it can be very easy to become forgettable which can be detrimental to your business’ success moving forward. 

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Topics: Branding, Packaging Design, Design, product packaging

A Complete Guide To Having a Corrugate Floor Display

Posted by Don Keller

POP displays are strategically positioned retail product displays that are separate from regular aisle shelves, designed to capture shoppers' attention as they navigate through the store. By integrating POP displays into your retail layout, you can create memorable interactions between shoppers and your products, helping your products stand out among competitors.

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Topics: Advertising, Corrugate Displays

How Branding and Packaging Design Can Make Your Company Successful

Posted by Don Keller

Branding and packaging design must be seen as critical components of any business strategy. In today's business climate, consumers are often overwhelmed with the number of choices that they face when making even the most mundane purchases.

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The Psychology of Packaging: What Consumers Respond To

Posted by Don Keller

Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come.

As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible.

One area companies focus on is their product packaging, in both retail outlets and e-commerce outlets. Product packaging serves many roles besides its core purpose of housing and protecting the product.

Once the product is manufactured, it may be shipped to a warehouse where it may sit for days or weeks before final delivery to retail store shelves and your packaging provides protection at this stage of the journey.

Once placed on the shelves, the packaging's other potential strengths come into play. The hours of work dedicated to designing a package that piques consumers' interest are tested here and can have a major impact on the overall success of the product in question.

•  How will customers judge the packaging?

•  Will they impulse buy?

•  Do they immediately recognize the brand from the colors and logos on display?

These questions are the keys to the psychology behind modern product packaging.

Continue reading to learn how the packaging you choose for your products affects consumers' buying habits.

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Topics: Packaging Design, Rebranding, Luxury Packaging, Package Copywriting, Food Packaging Design, Package Printing

How Displays For Retail Stores Can Increase Your Sales

Posted by Don Keller

Whether you own a small store or a nationwide retail franchise with multiple departments, thoughtful implementation of product displays allows you to increase revenue through better visibility and more effortless flow for customers.

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Topics: Point of Purchase Displays, Corrugate Displays

5 Signs It Is Time To Outsource Order Fulfillment So You Can Grow

Posted by Geoff Whiting

Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.

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Topics: Online Marketing, Packaging Design, Business Management, Product Development, Point of Purchase Displays, Customer Loyalty

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