Don Keller
Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.
Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays.
However, one of the most effective ways to ensure your products are noticed is with customized packaging.
Custom packaging for small business can be a complete game-changer and should not be overlooked when you want your products to shine.
Read More
Topics:
Branding,
Packaging Design,
Market Expensive Products,
Luxury Packaging
Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.
Read More
Topics:
Branding,
Point of Purchase Displays,
Retail
Our Approach To Creating An Ecommerce Website
As you can imagine, ecommerce sales have really skyrocketed, and everybody wants to be online to sell their products. So today, I've got my web genius here, Charlie Miller. And Charlie is going to tell us the software we use, and how we go about building an ecommerce website. Because if you haven't created an ecommerce site before, there's always a lot of questions on what's the best way to go about it? What should I use? Where should I host it. Let's get started!....
Read More
Topics:
Ecommerce,
Website Design
Hi, I'm Don Keller of Catalpa Packaging and Display. Most of our customers have a product, or they're in charge of marketing that product. And one way to market your product and get it in front of your customers is with a store display. Either a countertop, an aisle display, or floor display.
Today, I'm going to talk about our most commonly asked questions about our digitally printed, point of purchase displays. So the first question I'm asked is, How much is this going to cost? That's everybody's first question.
Read More
Topics:
Point of Purchase Displays
Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers.
Read More
Topics:
Marketing,
Packaging Design,
Retail
It’s been a full year since the shutdown of Covid. That was when business as we knew came to a halt - last March 15th! We all had to figure out what to do next with our business.
The following Catalpha clients found a way to turn on the steam this past year. Taking advantage of this ‘opportunity’. Yes, an ‘opportunity’, they looked at this shutdown differently because business WAS different.
Read More
Topics:
Branding,
Packaging Design,
Retail
Choosing the right materials for your product packaging can have a major impact on the success of your product in the marketplace.
While the packaging design you create is crucial in increasing brand awareness, protecting your product, presenting your offerings, and communicating with your customer, it also essential in putting forward the right image of your company.
Choosing recyclable materials to package your products is becoming increasingly important as more and more consumers are taking note of a brand’s commitment to sustainable and environmentally friendly business practices.
Read More
Topics:
Packaging Design