A strong brand is essential to the success of any business. It sets you apart from competitors and helps customers remember you. But what happens when your brand no longer resonates with your target audience? Without a strong brand, especially in today’s ever-competitive landscape, it can be very easy to become forgettable which can be detrimental to your business’ success moving forward. 

POP displays are strategically positioned retail product displays that are separate from regular aisle shelves, designed to capture shoppers' attention as they navigate through the store. By integrating POP displays into your retail layout, you can create memorable interactions between shoppers and your products, helping your products stand out among competitors.

Branding and packaging design must be seen as critical components of any business strategy. In today's business climate, consumers are often overwhelmed with the number of choices that they face when making even the most mundane purchases.

Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come.

As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible.

One area companies focus on is their product packaging, in both retail outlets and e-commerce outlets. Product packaging serves many roles besides its core purpose of housing and protecting the product.

Once the product is manufactured, it may be shipped to a warehouse where it may sit for days or weeks before final delivery to retail store shelves and your packaging provides protection at this stage of the journey.

Once placed on the shelves, the packaging's other potential strengths come into play. The hours of work dedicated to designing a package that piques consumers' interest are tested here and can have a major impact on the overall success of the product in question.

•  How will customers judge the packaging?

•  Will they impulse buy?

•  Do they immediately recognize the brand from the colors and logos on display?

These questions are the keys to the psychology behind modern product packaging.

Continue reading to learn how the packaging you choose for your products affects consumers' buying habits.

Whether you own a small store or a nationwide retail franchise with multiple departments, thoughtful implementation of product displays allows you to increase revenue through better visibility and more effortless flow for customers.

Doing well in retail is something every brand is striving to achieve. Once a customer is in store, how do you capture their attention and sell to them? The answer, my friend, is not 'blowing in the wind', it's found in your point of sale marketing.

Let's dive deeper into the world of POP marketing...

Regardless of what products you sell or what industry you are in, you need to ensure that you get your products in front of store buyers and into retail stores.

If your products are not in stores, it will be much more challenging for you to meet your sales targets moving forward.

When customers see your products on store shelves it not only gives your offerings a certain amount of credibility but also gives them an opportunity to see your products up close and personal so they can get a real feel for what your offerings are all about.

While many retailers opt to sell their products online, there is a lot to be gained from selling in-store.

If you are currently selling your products exclusively online, now is the time to think about getting your products in front of store buyers so you can get them onto the shelves of the major retailers.

E-commerce has blown up in recent years and while it is a fantastic way to sell your products and very cost-effective, it is now more competitive than ever.

Selling your products using a combination of in-store and e-commerce approaches is the best way to ensure that you maximize your sales.

Getting your products into retail stores might seem challenging at first, however, there are many different avenues you can pursue, and with the right approach, you can ensure that your products find their rightful place on the store shelves.

Below, we take a look at just a few tools that you can get your product in front of store buyers and into the retail stores.