POP displays are strategically positioned retail product displays that are separate from regular aisle shelves, designed to capture shoppers' attention as they navigate through the store. By integrating POP displays into your retail layout, you can create memorable interactions between shoppers and your products, helping your products stand out among competitors.
Using corrugated POP floor displays can be highly beneficial, whether you are trying to bring more attention to an existing product or you have a new offering that you want to really shine a light on in stores.
Understanding the distinctions between POP displays and POS displays can help you make the right decision for your needs.
Our team here at Catalpha is always just a phone call away should you need help deciding what the best approach is to meet your needs.
We understand that there is no one-size-fits-all solution when it comes to corrugate floor displays and our friendly knowledgeable team can help you to make the right choice so you can continue striving toward your goals.
Selecting and implementing the optimal POP display for your product will allow you to enhance the visibility of your products in the retail environment leading to increased brand recognition, an increase in sales, and ultimately more revenue for your business moving forward.
What Are Corrugate POP Displays and Why They're Important In Retail?
Corrugate POP (Point of Purchase) displays are promotional displays made from corrugated cardboard that retail business owners strategically place within retail establishments and trade show floors to attract attention and encourage impulse purchases.
These displays are designed to showcase products, create brand awareness, and increase sales when they are well-designed and used correctly.
Corrugate POP displays are typically placed at strategic locations in a retail store, such as near checkout counters, end caps (either end of aisles), or in high-traffic areas to maximize their visibility.
They are made from corrugated cardboard, which is lightweight, affordable, and easily customizable. The displays can be printed with eye-catching graphics, colors, and logos, in whatever style aligns with your branding to create an attractive visual appeal and enhance the overall shopping experience.
One key reason why corrugated POP displays are effective in retail spaces is their ability to influence consumer buying behavior.
The average PPV (promotional program value) for in-store POP displays was 499%. This means that there was an average return of $4.99 for every $1 spent on POP displays.
Studies have shown these displays significantly impact consumers' decision-making process and drive impulse purchases. The attractive design, prominent branding, and strategic placement of these displays have been proven time and time again to capture shoppers' attention, create product awareness, and stimulate a desire to buy.
Additionally, POP displays allow for effective product merchandising by showcasing specific items, offering seasonal and other limited-time promotions, and highlighting new products, thereby boosting sales and increasing product visibility.
"POP vs. POS" Display Definitions
The terms "POP display" and "POS display" are often used interchangeably, but they may have slightly different meanings depending on the context. In general, both refer to product and packaging displays used to attract customers' attention and promote products or brands.
As opposed to POP which we covered above, POS displays are placed specifically at the point of sale, such as the checkout counter, to target customers who are already in the process of making a purchase and to capitalize on their buying moods and intent. These displays come in sizes smaller than floor displays, allowing for limited space in and around checkout lanes.
Corrugate Floor Display Advantages
POP corrugated displays offer several advantages for retailers. They are cost-effective compared to other types of displays, such as metal or plastic displays and are easily replaced, modified, or updated as needed.
They are also lightweight and easy to assemble, making them convenient for transportation and setup in stores. What’s more, corrugate floor displays are eco-friendly as they are made from recyclable materials, aligning with retailers' sustainability initiatives.
From a customer's perspective, point-of-purchase displays offer several benefits. First, they help to declutter the retail aisle and draw attention to your product, avoiding the feeling of visual overload that can occur when shoppers are faced with too many options on one section of shelves.
By spotlighting your product in a separate, visually appealing manner, POP displays help customers quickly identify your brand and product, making it easier for them to make a purchase decision while they examine the packaging and information presented on it.
Secondly, POP displays provide more facings or product placements compared to regular shelving. This increased visibility increases the likelihood that a shopper will choose your product over a competitor's, as it stands out and becomes more accessible. The prominence of your product on a POP display may create a sense of urgency, prompting customers to consider your product as a top choice due to the fact it's being highlighted for a "limited promotion."
POP Corrugate Display Types & Use Cases
There are several different types of corrugated POP (Point of Purchase) displays, each designed to serve specific purposes and cater to different retail layouts. Let’s take a closer look at just some of the common types of corrugated POP displays and possible use cases.
These are standalone displays that are placed on the store floor and are easily positioned in high-traffic areas. Their sizes vary, but they trend larger in size and hold a significant amount of product. Floor displays are ideal for showcasing new products, seasonal promotions, or special offers that require a prominent presence in the store.
These displays are designed to sit on store counters or checkout lane counters, providing an opportunity for last-minute impulse purchases.
Counter displays are smaller in size, allowing for placement in lanes with limited space, and are suitable for displaying small items like candy, gum, or small accessories.
They are strategically placed near the point of sale to capture customers' attention as they are checking out at registers.
These are made from corrugated cardboard pallets and are typically used in large retail settings, like supermarkets and bulk warehouses, or big-box stores.
Pallet displays are often used for heavy products, such as beverages, pet food, or household supplies.
They are durable and hold a significant amount of weight, making them ideal for high-volume sales. Maneuverability is somewhat limited due to their size and weight, so repositioning may require the use of hand trucks or forklifts operated by retail employees.
End Cap Displays
These displays are positioned at the end of store aisles and are used to showcase featured products or promotions. End cap displays are effective in drawing attention to specific products and creating a sense of urgency to purchase. They are commonly used to highlight new products, seasonal items, or limited-time offers. The overflow volume of specific products may also find its way to end caps as a way to make use of extra physical space while clearing out the extra product via discounts.
These displays are attached to the sides of store shelves, creating additional product visibility without taking up much floor space. Sidekick displays are ideal for small or narrow retail aisles where floor space may be limited. They are often used for displaying smaller items or for cross-promoting related products.
These displays are open containers used to hold loose or bulk items, such as discounted or clearance merchandise. Dump bins are often used to create a sense of bargain-hunting for customers, and they are often strategically placed in high-traffic areas to attract attention and drive impulse buys. Often in these bins, you'll see a variety of brands and products in no way related to one another.
Permanent VS Temporary
Just as they sound, Permanent displays are built to last. They are usually in store an extended amount of time and designed to be restocked as the product is shopped down. They are also sent to the store assembled since they are built in a way stores won't be to assemble. Temporary displays are usually made of corrugate and meant to have a short in store life. They can be shipped to the store flat and are simple to assemble on site.
The type of corrugated POP display to use depends on specific factors, such as the type of product displayed, store layout and available space, and promotional objectives. Retailers need to carefully consider their specific goals to select the most appropriate type of display for their merchandising strategy. Get in touch with our team at Catalpha for more guidance in selecting the right type of floor display to meet your specific needs.
Design Tips for Corrugate Floor Displays
An effective corrugated floor display should have clear branding, eye-catching graphics, structural integrity, engaging visuals, a strong call to action, and consideration for the retail environment.
Clear Branding: Use consistent brand colors, fonts, and imagery to create a cohesive look that reinforces your brand identity.
Graphics: Use high-quality graphics and images that are visually appealing and capture attention from a distance.
Structural Integrity: Floor displays should be structurally sound and durable to withstand foot traffic and potential impacts. Ensure that the design is sturdy and can hold the weight of the products without collapsing.
Call to Action: Include a clear and compelling call to action (CTA) that prompts customers to interact/buy, such as "Buy Now," "Limited Time Offer," or "Try Me." Position the CTA prominently and use attention-grabbing design elements to encourage customer engagement.
Retail Layout Considerations: Consider the available floor space, traffic flow, and placement location to ensure the display is optimized for this specific retail setting and catches the attention of passersby.
Selecting Corrugate Floor Display Construction Materials
Selecting the right materials for your corrugate POP (Point of Purchase) display is crucial to ensure its effectiveness and durability. Below is a small list of considerations to help you choose the appropriate materials for your corrugate POP display.
Corrugated boards are offered in several grade classifications, which determine strength and durability. For POP displays, choose a board grade that will withstand product weight and the rigors of transportation and assembly. E-flute or B-flute corrugate boards are often used for POP displays, as they provide a good balance between strength and printability.
Consider the printing capabilities of the corrugate material you're selecting. Boards may be printed using digital, flexographic, or lithographic printing methods. The printing capabilities of the material may affect the quality, resolution, and color vibrancy of the graphics on your POP display. Choose a material that can provide the desired printing results for your design.
Coatings and Laminates
Coatings or laminates enhance the appearance and durability of corrugated displays. A glossy or matte finish adds a premium look to the display, while a water-resistant or UV-resistant coating protects it from moisture or fading from sunlight.
Consider the desired aesthetics and physical installation requirements of your POP display when selecting materials with coatings or laminates.
Structural Elements, Safety Considerations
Depending on the design and structural requirements of your POP display, you may need additional materials like plastic clips, metal brackets, or adhesives to reinforce certain areas or add structural stability.
Evaluating the Performance of a Corrugated Floor Display
Measuring the success of a corrugate POP display campaign is crucial to understand its effectiveness and making decisions on future campaigns. Below are some key metrics to measure floor product display effectiveness.
Foot Traffic Conversion Rate
Measure the foot traffic or customer visits to the POP display location. Determine the conversion rate or the percentage of customers who made a purchase after interacting with the display.
Compare sales data before and after the campaign to determine the net increase/decrease in sales during the period. Analyze sales data of promoted products or featured items in the POP display to understand their performance and contribution to overall sales.
Return on Investment (ROI)
Compare the costs associated with the design, production, installation, and maintenance of the display with the increase in sales or other metrics.
Collect shopper feedback to understand their perception, preferences, and opinion about the display. Feedback collection methods include surveys, focus groups, or direct feedback via email or in-person discussion.
Conduct a comparative analysis with similar campaigns or benchmark data. Compare the results with industry standards, past in-house campaigns, or competitor campaigns to gain insights about relative success and identify areas for improvement.
Some Stats And Figures You Should Be Aware Of
If you are still doubtful as to the impact that corrugated floor POP displays can have, take a look at some of the statistics below:
- 70% of purchasing decisions are made in-store due to the impact of visual and emotional stimuli.
- 62% of shoppers make at least one impulse purchase when in-store.
- The average PPV(promotional program value) for in-store POP displays was 499%. This means that there was an average return of $4.99 for every $1 spent on POP displays.
Get In Touch With Catalpha For Your Corrugated Floor POP Display Needs
As a leading POP corrugated floor display supplier, here at Catalpha, we understand the importance of creating displays that capture customer attention, promote products, and drive sales in retail and e-commerce environments.
Our team of experienced designers and engineers works closely with our clients to select the right materials, design eye-catching displays and packaging, and measure their success.
Measuring the success of your packaging and floor displays should be an integral part of your display campaign. Knowing your sales objectives will help us create effective displays that fit your product, your goals and your budget.
We pride ourselves in delivering safe, effective displays that drive sales, enhance brand visibility, and engage customers in retail environments.
Get in touch with our team at Catalphs today to learn more about our POP corrugated floor displays for stores and trade shows and how we can help your brand succeed in the competitive retail and e-commerce landscapes.