<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">
Marketing Insights

Don Keller

Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
Find me on:

Recent Posts

3 Retail Packaging Design Tips to Set Your Product Apart From the Rest

Posted by Don Keller

Ask any expert retail insider and they'll tell you the importance of excellent product packaging design. While having a good product is indeed important, without a clever and innovative retail packaging design, the product will often fall unnoticed.

So what makes a retail packaging design appealing to a consumer? Here are three tips that will help brands to maximize their retail success of their products using effective and clever retail packaging design:

Know the Consumer

Who is your product aimed at? When it comes to war games, generals tell their soldiers to get to know their enemies. In the case of product packaging design, the same strategy applies. To appeal to your customer, you need to get to know them. Who are they? What do they enjoy? What media are they consuming and what are their specific wants and needs? Millennials, for example, are a generation that's heavily focused on content. Knowing these vital details about your target audience will help you to design the perfect packaging for their tastes and needs.

Read More

Topics: Packaging Design

3 Ways to Use Social Media to Enhance Brand Development

Posted by Don Keller

In our digital age, brand identity is everything. Now more than ever, audiences interact more with brands than with actual people. That being said, it's important to establish a strong brand image. But how do you do that through social media? Here are some helpful tips that should help your brand to see success:

Read More

Topics: Social Media, Branding, Website Design, SEO, Content Creation

Developing a Brand: 5 Branding Tips to Help Your Company Stand Out

Posted by Don Keller

Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.

Read More

Topics: Branding, Marketing

Google's Mobile Update - What Happened?

Posted by Don Keller

It was billed as the 'Mobile-geddon' event.  On April 21 2015 Google rolled out their mobile update. It was to be pure mayhem, websites quite possibly dissapearing overnight and never to be seen again!  We'll what happened? How has your site fared?   We're you mobile ready? Google algo updates that happen frequently and the mobile requirement was a trending topic for months in advance and after the launch of the requirement of a site to be responsive. I still find sites that are not mobile friendly and it is almost a year since the "Mobilgetton Scare". I just turn my phone horizontally and most are legible.

Read More

Topics: Ecommerce, Website Design

3 Simple Reasons Why You Can't Afford to NOT Hire a Branding Agency

Posted by Don Keller

Branding is the glue that brings your business's product or service, website, packaging, imagery, and everything else together. Your brand identity is what determines your logo design, the look and feel of your web design, your product packaging design, your employee's uniforms, and so much more! To say that's it an important thing is truly an understatement; it's beyond critical to the success of your business.

Read More

Topics: Branding

Top 5 Website Design Companies in the Baltimore, Maryland Area

Posted by Don Keller

Local Website Design Company Information for Maryland

Over the past 5 years, we designed and built many websites in the Baltimore, Maryland area of the state. Towns like Towson, Reisterstown, Cockeysville, Timonium, Hunt Valley, and others have all been hotbeads for website design and construction and we couldn't be happier with our clients in these areas.

This being said, because our customers know we're straight shooters when it comes to educating the public with website design and construction, many also trust us enough to ask who some of our top competitors are.

Read More

Topics: Website Design

Who Are The Best Website Builders in Baltimore, Maryland (Reviews/Ratings)

Posted by Don Keller

Baltimore and Maryland

Who Are The Best Website Builders in Baltimore, Maryland (Reviews/Ratings)

Each year, we at Catalpha meet with many businesses in the central Maryland area with respect to their business website design or redesign project. And because so many folks know our thoughts and feelings (from this website) on all things "website", they often ask us who are some of the other web designers and competitors we have in the area.

Read More

Topics: Website Design

Comments

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.