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Marketing Insights

Don Keller

Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
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Recent Posts

4 Reasons To Invest in Packaging Design

Posted by Don Keller

One of the best early investments you can make for the future of your business is to invest in professional packaging design.

High-quality packaging will supercharge your business to a brand new level.

For most consumer products, we believe, package design is the single most sales-effective and cost-efficient marketing tool.

Here are just a few examples of how investing in packaging design or redesign can result in a big payoff:

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Topics: Packaging Design

Unique Dielines Create Standout (and Effective) Packaging!

Posted by Don Keller

 


 

Good product packaging doesn't always have to be 'expensive' packaging. Here's an example of a creative package that highlights the product's features and attracts attention, all while keeping packaging costs down at the same time.

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Topics: Packaging Design, Dieline

What To Expect When Your Custom Printed Retail Package Boxes Are Delivered.

Posted by Don Keller

 

 

Many clients that we work with are unsure of what to expect as a final product when we create packaging.  "How does this work?" is a common phrase.  So, to help educate, I put together a quick video to show actual printed samples of our work and how they are delivered to our clients. 

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Topics: Packaging Design, Package Printing

3 Big Branding Tips For Small Businesses

Posted by Don Keller

It's a struggle to start a business, and challenges continue as you grow.

Young businesses and start ups have similar struggles. No one knows about your company or what you sell. It's a battle to get attention with minimal budgets compared to the larger budgets of big brands or just the traction other mature companies have built over time.

Big corporations invest a lot of effort and money into distinguishing their brand from the crowd.  That being said, one of the biggest concerns of any small business or start up owner is and should be branding.

According to recent data collected by Burst Media, influencer campaigns earn almost $7 for every $1 they spend on branding.

This includes spending for web design, content creation, SEO web marketing, and more. Based on this data, can you afford to skip out on this ROI? There are other agencies with statistics that support the return in marketing investment.

51% of consumers say building brand trust by interacting with brand via social media. Approximately 61% of millennials feel that a company's content impacts their brand loyalty.

 

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Topics: Branding

New Outdoor Products Require Packaging Design That Attracts, Educates and Persuades

Posted by Don Keller

 

 

 Here are 5 new products from BBQ Dragon that really show some innovation in the grilling channel.  Besides the BBQ Dragon product itself which you can see in action here, these products take the ordinary and step it up to a new level! 

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Topics: Packaging Design

3 Retail Packaging Design Tips to Set Your Product Apart From the Rest

Posted by Don Keller

Ask any expert retail insider and they'll tell you the importance of excellent product packaging design. While having a good product is indeed important, without a clever and innovative retail packaging design, the product will often fall unnoticed.

So what makes a retail packaging design appealing to a consumer? Here are three tips that will help brands to maximize their retail success of their products using effective and clever retail packaging design:

Know the Consumer

Who is your product aimed at? When it comes to war games, generals tell their soldiers to get to know their enemies. In the case of product packaging design, the same strategy applies. To appeal to your customer, you need to get to know them. Who are they? What do they enjoy? What media are they consuming and what are their specific wants and needs? Millennials, for example, are a generation that's heavily focused on content. Knowing these vital details about your target audience will help you to design the perfect packaging for their tastes and needs.

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Topics: Packaging Design

3 Ways to Use Social Media to Enhance Brand Development

Posted by Don Keller

In our digital age, brand identity is everything. Now more than ever, audiences interact more with brands than with actual people. That being said, it's important to establish a strong brand image. But how do you do that through social media? Here are some helpful tips that should help your brand to see success:

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Topics: Social Media, Branding, Website Design, SEO, Content Creation

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