A Definitive Guide That Explains The Steps Necessary To Package Any Product

We've developed a series of 8 videos to help you understand the product packaging design process.  These videos describe almost everything you need to know to get your product packaged.  Design is impossible for me to teach in this short blog, but should you have those skills, our guide can get you further down the road to having your product packaged.

The parts in order are:

From time to time, I interview different package suppliers to give my blog readers a better understanding of the type of packaging that is available to them.

I hope this type of interview brings clarity to those that want plastic packaging, but just don’t have the knowledge of where to start.

Following is a conversation I had with PowerPak, a blister & clamshell manufacturer in San Diego, who also sells blister or clamshell sealing machinery. They have a very long history of blister packaging, in fact, they invented the process in 1949!

One of the best early investments you can make for the future of your business is to invest in professional packaging design.

High-quality packaging will supercharge your business to a brand new level.

For most consumer products, we believe, package design is the single most sales-effective and cost-efficient marketing tool.

Here are just a few examples of how investing in packaging design or redesign can result in a big payoff:

Good product packaging doesn't always have to be 'expensive' packaging. Here's an example of a creative package that highlights the product's features and attracts attention, all while keeping packaging costs down at the same time.

Many clients that we work with are unsure of what to expect as a final product when we create packaging.  "How does this work?" is a common phrase.  So, to help educate, I put together a quick video to show actual printed samples of our work and how they are delivered to our clients. 

It's a struggle to start a business, and challenges continue as you grow.

Young businesses and start ups have similar struggles. No one knows about your company or what you sell. It's a battle to get attention with minimal budgets compared to the larger budgets of big brands or just the traction other mature companies have built over time.

Big corporations invest a lot of effort and money into distinguishing their brand from the crowd.  That being said, one of the biggest concerns of any small business or start up owner is and should be branding.

According to recent data collected by Burst Media, influencer campaigns earn almost $7 for every $1 they spend on branding.

This includes spending for web design, content creation, SEO web marketing, and more. Based on this data, can you afford to skip out on this ROI? There are other agencies with statistics that support the return in marketing investment.

51% of consumers say building brand trust by interacting with brand via social media. Approximately 61% of millennials feel that a company's content impacts their brand loyalty.

 Here are 5 new products from BBQ Dragon that really show some innovation in the grilling channel.  Besides the BBQ Dragon product itself which you can see in action here, these products take the ordinary and step it up to a new level!