---
title: Marketing Insights Blog - Informative posts to help grow your business! | Point of Purchase Displays
description: Point of Purchase Displays | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible.
---

###### Marketing Insights

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# [How to Plan a Corrugated Floor Display (Free Expert Checklist)](https://blog.catalpha.com/how-to-plan-a-corrugated-floor-display-free-expert-checklist)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/Corruagate-Store-Display-Checklist%202.jpg) ](https://blog.catalpha.com/how-to-plan-a-corrugated-floor-display-free-expert-checklist)

Are you considering a floor display to increase sales of your product?  Planning a [corrugated floor display program](https://catalpha.com/services/packaging-design/custom-corrugated-cardboard-point-of-purchase-displays/) without a clear roadmap can lead to retail rejection, structural failure, missed deadlines, and unnecessary cost overruns.

Many retailers have strict compliance requirements, products have weight limitations, and production timelines are often tighter than you anticipate.

That’s why we created the Retail Floor Display Planning Checklist — a practical, step-by-step guide to help you plan smarter, engineer correctly, and launch your retail display with confidence.

Whether you're preparing for a regional test or a national rollout, this checklist will streamline your process and reduce costly surprises.

 

[Read More](https://blog.catalpha.com/how-to-plan-a-corrugated-floor-display-free-expert-checklist)

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 Topics: [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Corrugate Displays](https://blog.catalpha.com/topic/corrugate-displays)

# [Custom Corrugate Displays Without the Overhead](https://blog.catalpha.com/custom-corrugate-displays-without-the-overhead)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/Custom-Corrugate-Displays-Without-The-Overhead.jpg) ](https://blog.catalpha.com/custom-corrugate-displays-without-the-overhead)

Gone are the days when [custom corrugate floor displays](https://catalpha.com/services/packaging-design/custom-corrugated-cardboard-point-of-purchase-displays/) needed massive orders and long lead times. Thanks to advancements in digital printing and agile production, even small-run (50 to 250 qty.) corrugated displays can be created quickly and affordably to match a region, holiday, sports team, or product lineup. 

You get the visual impact of themed graphics without the commitment of large quantities!

## ****

[Read More](https://blog.catalpha.com/custom-corrugate-displays-without-the-overhead)

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 Topics: [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Corrugate Displays](https://blog.catalpha.com/topic/corrugate-displays)

# [What Manufacturers Really Want From Their Point of Purchase Displays](https://blog.catalpha.com/what-manufacturers-really-want-from-their-point-of-purchase-displays)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/images/What-Manufacturers-Really-Want-POP-Displays.jpg) ](https://blog.catalpha.com/what-manufacturers-really-want-from-their-point-of-purchase-displays)

In the highly competitive world of retail, where every inch of shelf space matters and consumer attention is fleeting, [point of purchase (POP) displays](https://catalpha.com/services/packaging-design/custom-corrugated-cardboard-point-of-purchase-displays/) have become a crucial marketing tool. 

These strategically placed displays aim to attract shoppers at the moment they are making buying decisions, nudging them toward a specific brand or product. But what do manufacturers really want from their POP displays?

The answer is multifaceted, but ultimately it all comes down to one central goal: **to sell more products.** Let’s break down the key elements manufacturers look for when designing and ordering their point of purchase displays.

[Read More](https://blog.catalpha.com/what-manufacturers-really-want-from-their-point-of-purchase-displays)

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 Topics: [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Corrugate Displays](https://blog.catalpha.com/topic/corrugate-displays), [CPG Products](https://blog.catalpha.com/topic/cpg-products)

# [Bigfoot Store Displays: The Legendary Phenomenon You Can’t Ignore!](https://blog.catalpha.com/bigfoot-store-displays-the-legendary-phenomenon-you-cant-ignore)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/Bigfoot-Floor-Displays.jpg) ](https://blog.catalpha.com/bigfoot-store-displays-the-legendary-phenomenon-you-cant-ignore)

In a world teeming with enigmas. From the Florida to Alaska. Few tales capture human fascination as deeply as the legend of Bigfoot. Whether one embraces the being or not is irrelevant; what remains undeniable is Bigfoot's renowned image of strength and elusiveness that simply cannot be overlooked.

Now picture infusing that aura of intrigue in your store exhibits. Presenting Bigfoot Store Displays by Catalpha – these[ point of sale corrugated displays](https://catalpha.com/services/packaging-design/custom-corrugated-cardboard-point-of-purchase-displays/) are designed to be durable, like their namesake and make an impact that's hard to miss for anyone who sees them. 

[Read More](https://blog.catalpha.com/bigfoot-store-displays-the-legendary-phenomenon-you-cant-ignore)

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 Topics: [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Corrugate Displays](https://blog.catalpha.com/topic/corrugate-displays)

# [Point-of-Purchase Displays: The Art of Captivating Customers and Boosting CPG Sales](https://blog.catalpha.com/point-of-purchase-displays-the-art-of-captivating-customers-and-boosting-cpg-sales)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![](https://blog.catalpha.com/hubfs/CPG-Product-Floor-Displays.jpg) ](https://blog.catalpha.com/point-of-purchase-displays-the-art-of-captivating-customers-and-boosting-cpg-sales)

In the competitive world of consumer product goods (CPG), establishing a solid brand identity and captivating customers' attention via packaging and new product displays is essential for success.

Amidst evolving retail landscapes, where in-store and online channels play significant and often supporting roles, cohesive branding support is crucial.  

This expertise helps [CPG companies](https://www.gep.com/industries/consumer-packaged-goods) stand out from the crowd and promote seamless customer experiences across various touchpoints.

Below, we look at the crucial role of point-of-purchase displays in creating a solid brand identity, driving sales, and enhancing the overall customer experience. 

[Read More](https://blog.catalpha.com/point-of-purchase-displays-the-art-of-captivating-customers-and-boosting-cpg-sales)

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 Topics: [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Retail](https://blog.catalpha.com/topic/retail), [product packaging](https://blog.catalpha.com/topic/product-packaging), [CPG Branding](https://blog.catalpha.com/topic/cpg-branding)

# [How Displays For Retail Stores Can Increase Your Sales](https://blog.catalpha.com/how-displays-for-retail-stores-can-increase-your-sales)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![Shopper noticing product on corrugate display](https://blog.catalpha.com/hubfs/woman-shopping-grocery-store-pop%202.jpg) ](https://blog.catalpha.com/how-displays-for-retail-stores-can-increase-your-sales)

Whether you own a small store or a nationwide retail franchise with multiple departments, thoughtful implementation of product displays allows you to increase revenue through better visibility and more effortless flow for customers.

[Read More](https://blog.catalpha.com/how-displays-for-retail-stores-can-increase-your-sales)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-displays-for-retail-stores-can-increase-your-sales#comments-listing)

 Topics: [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Corrugate Displays](https://blog.catalpha.com/topic/corrugate-displays)

# [5 Signs It Is Time To Outsource Order Fulfillment So You Can Grow](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow)

 Posted by [Geoff Whiting](https://blog.catalpha.com/author/geoff-whiting)

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[![](https://blog.catalpha.com/hubfs/pexels-cottonbro-studio-7019222%20copy.jpg) ](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow)

Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.

[Read More](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow#comments-listing)

 Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management), [Product Development](https://blog.catalpha.com/topic/product-development), [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Customer Loyalty](https://blog.catalpha.com/topic/customer-loyalty)

[View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/point-of-purchase-displays/page/2)

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