Have you ever visited a website and wondered how it's made or seen a feature you would like to implement on your site? It's easy to peek behind the curtain and see what makes a website tick. Whether you want to evaluate your own site or check out the competition these 3 basic tools will get you started. And best of all - they are free and you use them right in your web browser!
Topics: Business Management, Website Design
The American Chemical Society (ACS) is pushing for the widespread adoption of new retail packaging design that effectively alerts consumers when their food is going bad and when it's completely spoiled. Using gel tags that are inlaid with nanorods crafted from gold and silver, the packaging detects changing composition of gases and other chemicals within packages. As the composition changes from fresh, edible food toward the spoiled end of the spectrum, the tags change color from red to green to violet — with shades in between — denoting the stages of decay.
Read MoreTopics: Marketing, Packaging Design, Business Management
Insuring the viability of your business 10+ years into the future is not just a matter improving your manufacturing process and maintaining a brand reputation. Investing in marketing will always be a part of business operations, but the global economy has turned business sustainability practices on its head. Having the latest equipment is not a guarantee of success. Investing 8%+ of income on marketing is still smart planning but the planning process needs to change.
Read MoreTopics: Branding, Marketing, Business Management
When people search for products, let’s say, coffee makers, or a brand like Keurig, are they ready to buy? Some people are moving through the shopping process funnel and will buy. Some are just looking for information. Choosing the best keywords for your adword campaign is the first task. Read more about keywords in this article: SEO & Keyword Research - Your Quest For Good Keyword
Read MoreTopics: Online Marketing, Business Management
Knowing the costs involved with package structure, package design, package materials and the quantity you need produced are important.
But deciding on product packaging direction involves more than answering those questions.
You may want to have a design professional experienced in retail package design and retail product launch in your corner to help make the best decision for your business success.
Read MoreTopics: Packaging Design, Design, Business Management
If not it's time to do something about it. E-sales continue to have double-digit growth. The convenience of shopping anywhere, finding great prices and #smartphone adaption all contribute to this growth. Whether you sell products, services or or a restaurant; you too can leverage more sales from your website.
Read MoreTopics: Online Marketing, Design, Business Management, Mobile Marketing
There are a slew of story titles claiming email is dead. Some claim that social media, spam and instant messaging have killed email. Some of this is attributable to the rising number of smart phone users that have driven up the use of texting.
Read MoreTopics: Online Marketing, Social Media, Business Management, Mobile Marketing