Netflix is eating into HBO's subscribers with its streaming movies, TV shows and specials, and soon Amazon will be challenging Netflix … and it all started with the demise of Blockbuster.

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I was pleasantly surprised one morning when I opened my egg carton. There, facing me was an unexpected greeting. It warmed my heart. The unexpected morning greeting encouraged me to have a great day in just 3 words. 

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I have been told, no matter your business, the defining decision a customer or client makes in determining whether to purchase from you or your competition, comes down to one single element: service – the overall experience and delight of dealing with your company.

Let’s face it, the price tag of the purchase determines whether customer service is a factor or have a big an impact it, makes on the decision. We all have to buying groceries so convenience can out weight the fact that a store doesn’t provide customer service. Great customer service won’t make a difference if you have a limited budget and you don’t expect to need help with set up or troubleshooting.

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Today the one tool every business has is a website. The sad fact is that many companies put little to no effort into their website. Delegating to experts is a smart business decision, but it still requires your attention to direct the content and branding.

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Don't assume that a brand is simply a logo or a company name. Do not assume adopting a logo and marketing it will be enough to differentiate yourself from the competition. A brand is more than a name and image. It is the visual stimulus triggering an impression in your customers mind.

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We are a visual society and your brand has to have visual distinction.

A brand must be consistently presented on its website, package, displays, signs - everywhere. It is one of the most precious investments of a business and if done correctly can become more valuable than the products itself. Changing the brand's visuals must be with great caution. Consider the $33 million rebranding lesson Tropicanna learned when they repackaged,changing their logo as well as graphic format. (https://preview.hs-sites.com/_hcms/preview/content/357690681?portalId=244422&_preview=true&preview_key=PsW2dPh_ ). In all the articles I researched, none wrote of a business reason for changing the brand identity.

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