Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products.  We were brought on to create that look across packaging, point of purchase, website and even tradeshow display.

We're often asked what is the best way to print my package. The answer depends on your needs. Are you developing a prototype or, are you ready to produce high quantities of your product?

In this article we cover the different types of printing as well as the best option for your specific needs.

Updated Feb 11, 2022

Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.

Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.

The reasons to redesign your package are varied but they usually boil down to one thing - lack of sales.  Whether its an old design that no longer stands out, or your product has ‘outgrown’ its original design because of new features or new competition has entered the market.  Redesigning offers you the opportunity to rethink your packaging, bring it up to speed and kickstart product sales.

Of course, that is IF you do it right. Below are 4 packaging redesigns projects.  With detailed reasons of why they were undertaken and what insights were used to direct design.  Take a look - perhaps there are similarities with your packaging.

Every savvy business owner knows you have to stand out to succeed. Customized sales or marketing kits can do just that when launching new products or selling premium price products.

Sales kits are an excellent means of putting the uniqueness of your brand and company on display while showing the recipient that they are important.

But we all know it’s a big investment and the kits need to have specific results… drive sales. Basically these are direct response tools and are only successful if they get a response, a sale, or create enough interest to make the customer pick up the phone.

I hope your year ahead will be as busy as our 2018. What have we been up to you ask? Well I'd like to tell you but showing you will be a lot easier.

While we are still in the midst of the winter season, it is not too early to think about doing some spring-marketing-cleaning. For business owners, now is the perfect opportunity to evaluate where you are right now and where you would like to be in the near future.

One of the obvious places to start is with your company’s online presence and ways to improve your current online reach.