Don Keller
Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
Develop an effective POP in-store display strategy for you retail product
Whether you are marketing cannabidiol-heavy cannabis strains and products to medical patients, women, baby boomers or weekend warriors, there are ways to boost CBD sales in an evolving, competitive market. Among other things, the goals of your business are to build confidence in CBD brands, market to targeted consumers and upsell your products. It is essential to know how to take these higher-level goals and work towards them through simple and actionable steps.
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Topics:
Point of Purchase Displays,
CBD Product Packaging
The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski. Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others. I spent a few minutes with Andrew recently as he gave me the '411' of his success…
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Topics:
Branding,
Rebranding,
Brand Loyalty,
Food Packaging Design
I'm going to show you three different custom floor displays that we've created and how to assemble them.
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Topics:
Branding,
Point of Purchase Displays,
Package Printing
Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products. We were brought on to create that look across packaging, point of purchase, website and even tradeshow display.
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Topics:
Branding,
Packaging Design,
Food Packaging Design
We're often asked what is the best way to print my package. The answer depends on your needs. Are you developing a prototype or, are you ready to produce high quantities of your product?
In this article we cover the different types of printing as well as the best option for your specific needs.
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Topics:
Packaging Design,
Package Printing
Updated Feb 11, 2022
Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.
Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.
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Topics:
Packaging Design,
product packaging
The reasons to redesign your package are varied but they usually boil down to one thing - lack of sales. Whether its an old design that no longer stands out, or your product has ‘outgrown’ its original design because of new features or new competition has entered the market. Redesigning offers you the opportunity to rethink your packaging, bring it up to speed and kickstart product sales.
Of course, that is IF you do it right. Below are 4 packaging redesigns projects. With detailed reasons of why they were undertaken and what insights were used to direct design. Take a look - perhaps there are similarities with your packaging.
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Topics:
Packaging Design
