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Marketing Insights

Don Keller

Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
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Recent Posts

Step-by-Step Package Dieline Tutorial [with videos and downloads]

Posted by Don Keller

This guide and accompanying videos and graphics will teach you almost everything you need to know about creating dielines for packaging.

Either folding cartons and corrugate boxes.

We even created sample dielines for you to download, so you can open and view first hand how it should be built.

Sound good? Let’s get started….

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Topics: Packaging Design, Dieline

Stunning Beauty Packaging Design Secrets Revealed!

Posted by Don Keller

Walk through any department store cosmetics department, especially during the holidays and your senses will be overcome with the sights and smells of the huge range of perfume and beauty packaging designs that are before you.

Small boxes, and large ones too, some wrapped in shiny paper, exude a fair amount of luxury.

It is no surprise the beauty departments in many stores are the most well lit, to the point that the product’s packaging takes center stage to all the other products in the store and the consumer almost becomes distracted by the various choices to be had.

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Topics: Packaging Design, Beauty Packaging

10 Essential Things You Need to Consider When Designing Appealing Food Packaging

Posted by Don Keller

The food industry is one of the most competitive industries out there.

Consider your local supermarket and the number of products that are available in each and every aisle of the store.

The sheer volume of choice is staggering and it’s crucial that you as a producer do what you can to stand out from the crowd.

Nowadays, your food packaging design, quite simply, is make or break for how you are going to do in the marketplace.

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Topics: Branding, Packaging Design, Food Packaging Design

Food Packaging Design Secrets For Success

Posted by Don Keller

When walking down the aisle of any grocer, consumers are faced with an amalgam of food choices, food choices that make living so convenient today.

However, the hundreds and hundreds of products that are within sight undergo a rigorous process before appearing on the shelves.

Whether the product is a bag of chips or a frozen entree, all food is designed and packaged to not only appeal to consumer tastes and palette but to also conform to strict government regulations.

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Topics: Packaging Design, Food Packaging Design

5 Offline Marketing Ideas To Boost Sales On Your Website

Posted by Don Keller

For companies that operate online, usually all of their sales are generated on the web.

But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.

Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.

Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.

Delivering the right offline marketing experience can surely set you ahead of your competition.

Here are 5 offline marketing ideas that will help you boost sales on your website:

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Topics: Marketing, Business Management, Ecommerce, Website Design

10 Ways To Make Your Product Stand Out On The Shelf [and Sell More]!

Posted by Don Keller

In the competitive world of retail, your product needs to stand out from the other products on the shelf and draw customers in.

It needs to have something that makes it truly special and worthy of receiving the attention of shoppers.

However, to make it really pop on the shelf, it’s important to choose a packaging design that’s professional and gives the right impression of the product. Consider a packaging design that tells potential customers that whatever is inside, will provide the right balance of quality and value.

Striking the right balance, will not just capture the attention of potential customers but will entice them to take it one step further and buy your product.

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Topics: Packaging Design, Retail

Professional Product Packaging Photography Tips

Posted by Don Keller

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Topics: Packaging Design, Photography

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