In the world of digital marketing and online purchases, the importance of packaging design and aesthetics is sometimes overlooked.

The quality of the product you are selling is always important, although how it is packaged continues to play a huge role in attracting and retaining business.

While the retail experience has drastically changed in the e-commerce landscape, it is still vital to consider the overall design of your packaging design, headed for both online and brick-and-mortar distributors.

Launching your product in the States can be a daunting task.

While the market is competitive, with the right approach and a marketing strategy tailored specifically to the US mindset, there’s no reason your move to the American market can’t be a huge success. 

To make waves in the US market with your product, the packaging design you choose will be critical not just to the launch of your product but to its future success too.

Product packaging is a formidable force to ensure your product makes a place for itself on the American mall shelves and even more so, in the American home.

Check out these 8 practical tips to help you to plan and produce the best packaging design so that your product flies off the shelves in the US market. 

This guide and accompanying videos and graphics will teach you almost everything you need to know about creating dielines for packaging.

Either folding cartons and corrugate boxes.

We even created sample dielines for you to download, so you can open and view first hand how it should be built.

Sound good? Let’s get started….

Walk through any department store cosmetics department, especially during the holidays and your senses will be overcome with the sights and smells of the huge range of perfume and beauty packaging designs that are before you.

Small boxes, and large ones too, some wrapped in shiny paper, exude a fair amount of luxury.

It is no surprise the beauty departments in many stores are the most well lit, to the point that the product’s packaging takes center stage to all the other products in the store and the consumer almost becomes distracted by the various choices to be had.

The food industry is one of the most competitive industries out there.

Consider your local supermarket and the number of products that are available in each and every aisle of the store.

The sheer volume of choice is staggering and it’s crucial that you as a producer do what you can to stand out from the crowd.

Nowadays, your food packaging design, quite simply, is make or break for how you are going to do in the marketplace.

When walking down the aisle of any grocer, consumers are faced with an amalgam of food choices, food choices that make living so convenient today.

However, the hundreds and hundreds of products that are within sight undergo a rigorous process before appearing on the shelves.

Whether the product is a bag of chips or a frozen entree, all food is designed and packaged to not only appeal to consumer tastes and palette but to also conform to strict government regulations.

For companies that operate online, usually all of their sales are generated on the web.

But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.

Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.

Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.

Delivering the right offline marketing experience can surely set you ahead of your competition.

Here are 5 offline marketing ideas that will help you boost sales on your website: