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Marketing Insights

Don Keller

Recent Posts

How To Succeed With CBD In-Store Marketing Using Point Of Purchase Displays

Posted by Don Keller

Develop an effective POP in-store display strategy for you retail product

Whether you are marketing cannabidiol-heavy cannabis strains and products to medical patients, women, baby boomers or weekend warriors, there are ways to boost CBD sales in an evolving, competitive market. Among other things, the goals of your business are to build confidence in CBD brands, market to targeted consumers and upsell your products. It is essential to know how to take these higher-level goals and work towards them through simple and actionable steps.

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Topics: point of purchase displays

Successful Young Candy Entrepreneur Shares His Sweet Success Secrets

Posted by Don Keller

The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski.  Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others.  I spent a few minutes with Andrew recently as he gave me the '411' of his success…

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Topics: food packaging design

How To Assemble Different Types Of POP Floor Displays (Video)

Posted by Don Keller


I'm going to show you three different custom floor displays that we've created and how to assemble them.

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Topics: Branding, point of purchase displays, digital printing, litho laminate printing

Building Strong Brands For Snack Food Products

Posted by Don Keller

Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products.  We were brought on to create that look across packaging, point of purchase, website and even tradeshow display.

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Topics: food packaging design

Corrugate Package Printing—Litho Laminate vs Digital Printing [Video] Which Is Best For You?

Posted by Don Keller

We're often asked what is the best way to print my package. The answer depends on your needs. Are you developing a prototype or, are you ready to produce high quantities of your product?

In this article we cover the different types of printing as well as the best option for your specific needs.

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Topics: package design, packaging, package printing

Stand Up Pouches [The Perfect Package for Your Product]

Posted by Don Keller

Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.

Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.

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Topics: Packaging Design

4 Successful Packaging Redesign Stories

Posted by Don Keller

The reasons to redesign your package are varied but they usually boil down to one thing - lack of sales.  Whether its an old design that no longer stands out, or your product has ‘outgrown’ its original design because of new features or new competition has entered the market.  Redesigning offers you the opportunity to rethink your packaging, bring it up to speed and kickstart product sales.

Of course, that is IF you do it right. Below are 4 packaging redesigns projects.  With detailed reasons of why they were undertaken and what insights were used to direct design.  Take a look - perhaps there are similarities with your packaging.

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Topics: Packaging Design

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