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Marketing Insights

Don Keller

Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
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Recent Posts

Successful CPG Companies of 2023 - Nestlé Still Leads The Way

Posted by Don Keller

The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.

Typically, these items don't sit around unopened for very long. We use one or more of them every day.

Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.

 

These individually packaged units fall into many classifications but share many key characteristics.

In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.

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Topics: Packaging Design, Product Development, Retail, CPG Branding, CPG Products

Beyond Logos: The Art and Science of Product Branding

Posted by Don Keller

Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere.

A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes.

Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here.

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Topics: Branding, Packaging Design, Brand Loyalty

Wrapped in Wow: Priceless Packaging Designs Revealed

Posted by Don Keller

Product packaging has unimaginable superpowers. When your product is lying on the shelf of a store, then it’s the packaging that attracts the consumer and persuades them to choose it from the endless options.

A design that captivates the customer’s mind can be the difference between continuing business and a commercial activity on a road to nowhere.

Let’s dive deep into the ocean of creative and attractive designs that compel commercial production and consumer experiences beyond the ordinary.

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Topics: Packaging Design, Package Printing, CPG Products

The Art of Creating Stunning Food Packaging and Label Designs

Posted by Don Keller

Creative food label design is crucial in grabbing consumers' attention and influencing their buying decisions.

Grocery store shelves and online storefronts are more crowded than ever, with upstart products appearing alongside traditional, well-known name brands, both vying for shoppers' line of sight engagement. How do you make food packaging stand out?

Continue reading to uncover the magic and know-how behind successful food packaging design initiatives.

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Topics: Packaging Design, Food Packaging Design

5 Examples Of Innovative Food Packaging Design

Posted by Don Keller

The package is the first point of contact a potential consumer makes with food products.

From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision.

Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers.

For brands aiming to stand out in the marketplace, packaging innovation is not just a choice but a requirement.

But how do you make creative food packaging?

What is the most popular food packaging?

What are the recent innovations in packaging?

We will cover these questions and look at food packaging history and innovations that have solidified their presence in today's marketplace.

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Topics: Packaging Design, Food Packaging Design, product packaging

Digital Color Printing of Corrugated Cardboard - Empowering Packaging Innovation

Posted by Don Keller

In the rapidly evolving world of packaging, innovation is the driving force that shapes industries and sets new standards for product presentation and consumer engagement.

A groundbreaking advancement in this landscape is the emergence of digital color printing of corrugated/cardboard materials.

This article explores the advantages, and the transformative impact that digital color printing has had on packaging, making low quantities affordable for product testing and introduction.

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Topics: Package Printing, Corrugate Displays

How Branding And Packaging Design Can Make Your Company Successful

Posted by Don Keller

 

In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition.

Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers. 

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Topics: Branding, Packaging Design, Product Development, Luxury Packaging

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