Don Keller
Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
Frankford Leather, a service-oriented distributor of Shoe and Foot Comfort products tapped Catalpha to update their dated and mismatched orthotics packaging to create a more contemporary, relevant and consistent look. Catalpha established a new design that brought a family appearance to products that previously had no consistent look. The new design, features bold ‘stand out’ colors and design as well as stock imagery that would appeal to the target audience without looking too high-end.
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Topics:
Packaging Design
Here's a variety of packaging designs that put a spin on one of America's favorite holidays. Some are more potent than others. If you have any to share I'll be sure to attach them to the list.
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Did you know that you only have approximately 10 seconds to get a customer's attention? While quality web design has a lot to do with this, many underscore content's role in customer attention, retention, and continual organic traffic and turnaround for your business. Often, content is underscored in the grand scheme of web marketing strategies.
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Topics:
Online Marketing,
Inbound Marketing
What is it?
First and foremost, users that visit your site should be able to tell what your site is all about and what services it offers within the first few seconds of navigation. If your brand or product isn't well known, your company name and URL should fit your business model and goals. You only have 10 seconds to capture the attention of a potential customer, so make it last!
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Topics:
Branding,
Website Design
So you finally have creative, eye-catching product package design, and your web design is engaging and user-friendly. Your business is completely optimized now, right?
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Topics:
Branding,
Website Design,
Content Creation
Hungry? Have a Snickers. And now, you can even have a Snickers that tells you exactly how hungry you are.
Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their packaging design, including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included.
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Topics:
Packaging Design
I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.
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Topics:
Packaging Design,
Design
