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Marketing Insights

Don Keller

Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
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Recent Posts

3 Tips For Better Content

Posted by Don Keller

Did you know that you only have approximately 10 seconds to get a customer's attention? While quality web design has a lot to do with this, many underscore content's role in customer attention, retention, and continual organic traffic and turnaround for your business. Often, content is underscored in the grand scheme of web marketing strategies.

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Topics: Online Marketing, Inbound Marketing

The 5 Things Users Want From Your Website

Posted by Don Keller

What is it?

First and foremost, users that visit your site should be able to tell what your site is all about and what services it offers within the first few seconds of navigation. If your brand or product isn't well known, your company name and URL should fit your business model and goals. You only have 10 seconds to capture the attention of a potential customer, so make it last!

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Topics: Branding, Website Design

3 Reasons Why Content is King

Posted by Don Keller

So you finally have creative, eye-catching product package design, and your web design is engaging and user-friendly. Your business is completely optimized now, right?

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Topics: Branding, Website Design, Content Creation

From Snickers to Coca-Cola - Why Personalized Product Packaging Design Works

Posted by Don Keller

Hungry? Have a Snickers. And now, you can even have a Snickers that tells you exactly how hungry you are.

 

 Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their packaging design, including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included.

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Topics: Packaging Design

How Your Custom Packaging Design Gets Printed

Posted by Don Keller

I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.

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Topics: Packaging Design, Design

How Much Does Packaging Design Cost ?

Posted by Don Keller

An Explanation of Packaging Types and Pricing

Hi. My name is Don Keller and, today, I'm going to talk to you about a question that gets asked of us quite often and that is, How much is my package going to cost?

Well, that's a pretty big loaded question. So, I'm going to break it down and show you why things cost what they cost, and some of the questions that we're going to ask you when you bring your product to us and say, "Don, I need to have this package, got to get it on the shelf, and I need to have it as economical as possible, and I need it by Tuesday."

Okay. So, let's go down the list.

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Creating Better Web Design With the Customer in Mind: Five Essential Tips

Posted by Don Keller

As any website design agency will tell you, your website should be designed with your customer's user experience in mind.

Here are five ways to achieve this:

1. Sharpen Your Brand's Image

What does the customer want and need to know about you? What do they want and need from your website, mobile application and other digital services?

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Topics: Branding, Website Design, Content Creation

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