---
title: Marketing Insights Blog - Informative posts to help grow your business! | Don Keller (17)
description: Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites. (17)
---
###### Marketing Insights
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## Don Keller
Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
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### Recent Posts
# [Snoop Dogg’s New Pot Brand Has Rather Nice Packaging Design](https://blog.catalpha.com/snoop-doggs-new-pot-brand-has-rather-nice-packaging-design)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/snoop-doggs-new-pot-brand-has-rather-nice-packaging-design)
I heard that Snoop Dogg’s new cannabis products were on the market, so I had to take a look. And I was pleasantly surprised.
[Read More](https://blog.catalpha.com/snoop-doggs-new-pot-brand-has-rather-nice-packaging-design)
2 Comments [Click here to read/write comments](https://blog.catalpha.com/snoop-doggs-new-pot-brand-has-rather-nice-packaging-design#comments-listing)
Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design)
# [Frankford Steps Up Their Brand Look With A New Packaging Redesign](https://blog.catalpha.com/frankford-steps-up-their-brand-look-with-a-new-packaging-redesign)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/frankford-steps-up-their-brand-look-with-a-new-packaging-redesign)
Frankford Leather, a service-oriented distributor of Shoe and Foot Comfort products tapped [Catalpha](https://catalpha.com/) to update their dated and mismatched orthotics packaging to create a more contemporary, relevant and consistent look. Catalpha established a [new design](https://blog.catalpha.com/brand-analysis-made-simple) that brought a family appearance to products that previously had no consistent look. The new design, features bold ‘stand out’ colors and design as well as stock imagery that would appeal to the target audience without looking too high-end.
[Read More](https://blog.catalpha.com/frankford-steps-up-their-brand-look-with-a-new-packaging-redesign)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/frankford-steps-up-their-brand-look-with-a-new-packaging-redesign#comments-listing)
Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design)
# [Scary Packaging Design Just In Time For Halloween!](https://blog.catalpha.com/scary-packaging-design-in-time-for-halloween)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/scary-packaging-design-in-time-for-halloween)
Here's a variety of packaging designs that put a spin on one of America's favorite holidays. Some are more potent than others. If you have any to share I'll be sure to attach them to the list.
[Read More](https://blog.catalpha.com/scary-packaging-design-in-time-for-halloween)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/scary-packaging-design-in-time-for-halloween#comments-listing)
# [3 Tips For Better Content](https://blog.catalpha.com/3-tips-for-better-content)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/3-tips-for-better-content)
Did you know that you only have approximately 10 seconds to get a customer's attention? While [quality web design](https://catalpha.com/services/website-design/) has a lot to do with this, many underscore content's role in customer attention, retention, and continual organic traffic and turnaround for your business. Often, content is underscored in the grand scheme of web marketing strategies.
[Read More](https://blog.catalpha.com/3-tips-for-better-content)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-tips-for-better-content#comments-listing)
Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing)
# [The 5 Things Users Want From Your Website](https://blog.catalpha.com/the-5-things-users-want-from-your-website)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/the-5-things-users-want-from-your-website)
## **What is it?**
First and foremost, users that visit your site should be able to tell what your site is all about and what services it offers within the first few seconds of navigation. If your brand or product isn't well known, your company name and URL should fit your business model and goals. You only have 10 seconds to capture the attention of a potential customer, so make it last!
[Read More](https://blog.catalpha.com/the-5-things-users-want-from-your-website)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-5-things-users-want-from-your-website#comments-listing)
Topics: [Branding](https://blog.catalpha.com/topic/branding), [Website Design](https://blog.catalpha.com/topic/website-design)
# [3 Reasons Why Content is King](https://blog.catalpha.com/3-reasons-why-content-is-king)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/3-reasons-why-content-is-king)
So you finally have creative, eye-catching [product package design](https://catalpha.com/services/packaging-design/), and your [web design](https://catalpha.com/services/website-design/) is engaging and user-friendly. Your business is completely optimized now, right?
[Read More](https://blog.catalpha.com/3-reasons-why-content-is-king)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-reasons-why-content-is-king#comments-listing)
Topics: [Branding](https://blog.catalpha.com/topic/branding), [Website Design](https://blog.catalpha.com/topic/website-design), [Content Creation](https://blog.catalpha.com/topic/content-creation)
# [From Snickers to Coca-Cola - Why Personalized Product Packaging Design Works](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works)
### **Hungry? Have a Snickers. And now, you can even have a Snickers that tells you exactly how hungry you are.**
Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their [packaging design](https://blog.catalpha.com/how-much-does-packaging-design-cost), including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included.
[Read More](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works#comments-listing)
Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design)
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### Comments
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### Connect with Catalpha
[**Catalpha Advertising & Design, Inc.**](https://catalpha.com/)
9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030
888-337-0066 • (410) 337-0066
