So you finally have creative, eye-catching product package design, and your web design is engaging and user-friendly. Your business is completely optimized now, right?

Hungry? Have a Snickers. And now, you can even have a Snickers that tells you exactly how hungry you are.

 Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their packaging design, including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included.

Updated June, 2022

There are key strategies that make for a successful package in retail. We learned this early in our careers as creative professionals. Short cut on some of the steps or ignoring data can lead to failure.

Creating a new product is an investment and packaging should be considered as a valuable investment. A great product can fail just because of bad packaging. It could fail because it’s not created to appeal to target audience even though it wins numerous creative awards. And it will fail because research on competitors and market demographics were not done or were flat out ignored.

A great package is more than a great design no matter how many design awards it wins! It requires time and effort before starting design. Over 30 years of experience continue to prove our beliefs. There are specific steps that must be done and we’ve created a unique process that keeps us ‘on-track’ and helps teach our clients what we need from them.

And it answers the first question many ask during first contact: ‘What is involved in getting a retail product package?’ Most people think it‘s simple and quick. I can do a quick design but I won’t promise it’s the right solution if I don’t have all the information I know I need

Want Us To Do It All For You?

Best Package For You - We’ll determine the best type and size of package that fits your product and your budget.

Design - We’ll create a design that will stand out from your competition.

We’ll Get it Printed - Don’t be left with a pretty design and nothing else. We can also print your package so you can get it on the shelf and sold!

What is the Packaging Design Process?

The Packaging Design Process is a series of steps that a manufacturer or entrepreneur takes to prepare their product for retail sales. The process includes consideration of structure and shape for best store display, material, and artwork to entice customers to notice and purchase the product. It also includes working with a printer to print the final package. As well as contract packagers that add your product to the package and seal for final distribution to stores.

Whether it’s the first time or not, many people don’t know what is needed to get the best solution. And, I‘m sorry to say this is also true of many copywriters and graphic designers. Why do I say that? Well, a package is different from a brochure or website both in the mechanics (creating the die line) to considering the audience and how it is used. It’s most like a direct response mailer, yet many professionals and brand owners approach package creation as “brand enhancement” that has no affect on instilling need to buy.

Consider driving past a billboard. You only have a couple seconds to figure out what it’s saying and determine if it’s of interest. A product package has similar conditions. You must assume shoppers aren’t in the store looking for your product. They are on their way to another area and you have 3 seconds to stop them in their tracks.

Your package has to visibly attract their attention. That’s why our set of procedures is important in setting your package up for success. This step by step process enables us to create effective, eye-catching designs with content that move product off the shelf and into the cart.

Are you interested in knowing some of the most important questions that a billboard and package designer have to address to be successful? Read on...

I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.

An Explanation of Packaging Types and Pricing

Hi. My name is Don Keller and, today, I'm going to talk to you about a question that gets asked of us quite often and that is, How much is my package going to cost?

Well, that's a pretty big loaded question. So, I'm going to break it down and show you why things cost what they cost, and some of the questions that we're going to ask you when you bring your product to us and say, "Don, I need to have this package, got to get it on the shelf, and I need to have it as economical as possible, and I need it by Tuesday."

Okay. So, let's go down the list.

As any website design agency will tell you, your website should be designed with your customer's user experience in mind.

Here are five ways to achieve this:

1. Sharpen Your Brand's Image

What does the customer want and need to know about you? What do they want and need from your website, mobile application and other digital services?

What is inbound marketing and how does it differ from outbound marketing?

To help you better understand what inbound marketing strategies are and what they do, let us first define their opposite. When you receive a 'cold call' from a telemarketer or get a knock on your door from a knife salesperson, this is outbound marketing. This kind of marketing is not only ineffective, but it is also difficult to track its return on investment or optimize the approach.